Guojiao 1573 Àpótí Ìgbé Ọtí Baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
FàdákàÌdìpò· 2026
Guojiao 1573 Àpótí Ìgbé Ọtí Baijiu
by Wen Liu
Client: Shenzhen Oracle Creative Design Co.,Ltd.
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #173415The Design
About Guojiao 1573 Àpótí Ìgbé Ọtí Baijiu
Guojiao 1573 jẹ́ àpẹẹrẹ àpótí ìgbé alátẹ̀jáde-lọ́nà-kúkúrú fún ọtí baijiu Ṣáínà tó ga jùlọ. Àpẹẹrẹ náà mú ìmísí láti ara loong, ẹ̀dá àbùkún nínú àṣà Ṣáínà. Ìgbẹ́nàgbẹ́nà onídìwọ̀n-mẹ́ta fi loong hàn lórí ìgò àti àpótí òde, àwọn apá kan ẹ̀dá náà sì farapamọ́ sínú àwọn ìrísí náà. Wọ́n fi ọgbọ́n ìṣẹ́ amọ̀ tí a fi ilé-iná ìgbàanì sun ṣe ìgò náà, wọ́n sì fi ọwọ́ mọ ìrísí rẹ̀. Ìwọ̀n àpótí náà jẹ́ mílímítà 205 ní ìbú, 170 ní fífẹ̀, àti 295 ní gíga. Ìrísí tí ó dákẹ́ tí ó sì kún fún ọ̀ṣọ́ ń pe olùrà láti ṣàwárí kí ó sì ṣí àpótí náà.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Guojiao 1573 Àpótí Ìgbé Ọtí Baijiu jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Guojiao 1573 Àpótí Ìgbé Ọtí Baijiu yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Guojiao 1573 Àpótí Ìgbé Ọtí Baijiu jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is Luzhou Laojiao's 2024 Year of the loong limited-edition baijiu. Its packaging draws from China's auspicious loong culture, honoring tradition while conveying the brand's sincere wishes. The sculptural form breaks conventions, interpreting Eastern elegance through a calm and refined presence.
- Dimensions & Packaging
- 205mm*170mm*H295mm
- Tags
- Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
- Production Technology
- The bottle is crafted using China's intangible cultural heritage technique of ancient kiln-fired ceramics, meticulously shaped by hand to reflect its artisanal spirit. It exudes a mysterious yet restrained power, inviting consumers to explore and open it, thereby connecting them with the profound story behind the brand.
- Design Challenge
- As a limited-edition premium Chinese baijiu, it masterfully balances commercial appeal with artistic integrity. Its exceptional craftsmanship and distinctive design establish a compelling sense of value and exclusivity.
- Research
- Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
- Inspiration
- The design employs three-dimensional sculpting to present the loong's image across both the bottle and its outer packaging. Parts of the loong remain subtly concealed within the forms, blending seamlessly and organically with the overall structure, evoking a sense of latent power and extraordinary capability.
- Project Duration
- March 2024, Shenzhen, China
- Operation Flow
- The loong, an auspicious symbol in Chinese culture, is ingeniously integrated into the bottle's form, creating a seamless unity with the product. This design not only generates powerful visual impact but also vividly brings the loong's majestic presence to the consumer.
- Team Members
- Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li
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