Zhang Gong Lao Jiu Ìṣàpẹ̀rẹ̀ Ọtí Líle by Wen Liu is a highly esteemed winner of the very prestigious 2026 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
FàdákàÌdìpò· 2026
Zhang Gong Lao Jiu Ìṣàpẹ̀rẹ̀ Ọtí Líle
by Wen Liu
Client: Shenzhen Oracle Creative Design Co.,Ltd.
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #173416The Design
About Zhang Gong Lao Jiu Ìṣàpẹ̀rẹ̀ Ọtí Líle
Zhang Gong Lao Jiu jẹ́ àpẹ̀rẹ̀ ìṣàkópọ̀ fún ọtí baijiu ilẹ̀ Ṣáínà tí ó ti pẹ́. Ìgò náà ni a fi amọ̀ terracotta rírorò ṣe pẹ̀lú àwọn àrà tí a gbé jáde lára rẹ̀, bẹ́ẹ̀ sì ni ìrísí rẹ̀ rán ni létí àwọn ìyípadà àìròtẹ́lẹ̀ tí ó máa ń ṣẹlẹ̀ sí ìkòkò tí a ń mọ lórí kẹ̀kẹ́ amọ̀kòkò. Ojú ìta rírorò náà fún ìgò náà ní agbára ìfọwọ́kàn tí ó lágbára. Ìdérí rẹ̀ ni a fi pìlásítíìkì ṣe pẹ̀lú àwòrán tí ó dàbí igi, ó sì bá àwọn ìlànà ìdábò tí ó le mu. Àpótí òde rẹ̀ ṣàkópọ̀ igi kọ́ọ̀kì àdánidá pẹ̀lú irin, èyí tí ó ń fi kún ìdáàbòbò lọ́wọ́ ooru àti ìgbọ́nrí fún ìrìnnà tí ó láàbò. Àpẹ̀rẹ̀ náà dá lórí ìfọwọ́kàn.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Zhang Gong Lao Jiu Ìṣàpẹ̀rẹ̀ Ọtí Líle jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Zhang Gong Lao Jiu Ìṣàpẹ̀rẹ̀ Ọtí Líle yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Zhang Gong Lao Jiu Ìṣàpẹ̀rẹ̀ Ọtí Líle jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- With a legacy spanning 4,000 years of brewing craftsmanship, the brand stands as an iconic classic in the history of Chinese baijiu. As the pioneer of "low-alcohol baijiu," it innovated with the "locust blossom fermentation" technique during the brewing process, endowing the liquor with a distinctive flavor profile and an exceptionally smooth, mellow taste. Its packaging design draws inspiration from the "art of time," interpreting historical artistry through contemporary forms and innovative materials. Every detail is a refined representation of centuries of masterful craftsmanship. To savor this liquor is not merely to enjoy a fine drink, but to begin a dialogue with a 4,000-year-old brewing tradition.
- Dimensions & Packaging
- 120mm*120mm*280mm
- Tags
- Natural, Rustic, Time-Tempered, Eco-Conscious
- Production Technology
- The bottle combines modern craftsmanship with the rustic texture of traditional terracotta, featuring embossed details for a good tactile experience. The cap meets strict sealing standards with a simulated wood grain design made of plastic, balancing visual harmony and shipping durability.
The outer box pairs natural cork oak with metal. Beyond providing thermal insulation and shock absorption for safe transit, this sustainable material underscores the brand's commitment to environmental responsibility. - Design Challenge
- The product is positioned as an aged liquor. In the Chinese baijiu market, brands emphasizing the concept of "aged liquor" are not uncommon. Therefore, breaking away from conventional product design approaches to create a product that stands distinctly apart from market competitors is crucial. Additionally, the scalability of the packaging design must be considered for potential future brand series development.
- Research
- Based on in-depth field research—including organized interviews with over a hundred consumers and systematic visits to major distributors—the team obtained comprehensive and detailed market analysis reports. After multiple rounds of thorough communication with the client, it was decided to integrate design concepts from multiple perspectives, ultimately creating a unique baijiu packaging centered on the theme of "tactile experience."
- Inspiration
- Inspired by the accidental deformations of pottery shaped on a spinning wheel, the bottle captures this spontaneous form to emulate the texture and silhouette of time-weathered artifacts. The coarse ceramic retains a raw, tactile roughness. To touch it is to feel the passage of time—an experience that savors the soft narrative of years and the story of its brewing legacy.
- Project Duration
- November 2024, Shenzhen, China
- Operation Flow
- This work is centered around the theme of "touch," guided by the philosophy that "design should speak for itself." This core principle directed the meticulous selection of materials and techniques specifically for their tactile qualities. When consumers physically interact with the product, they can intuitively perceive and appreciate the profound concept embedded within it.
- Team Members
- Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Wentao Li, Zhipeng Li
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