Stolen Moments Àpẹẹrẹ Ìṣàkópọ̀ Tùràrí by Yerong Chen is a highly esteemed winner of the very prestigious 2026 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IdẹÀwòrán· 2026
Stolen Moments Àpẹẹrẹ Ìṣàkópọ̀ Tùràrí
by Yerong Chen
Client: Yerong Chen
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Àwòrán Category
Verified Award Winner
Verify Award Status for #174582The Design
About Stolen Moments Àpẹẹrẹ Ìṣàkópọ̀ Tùràrí
Stolen Moments jẹ́ ètò ìṣàkópọ̀ àti ìdánimọ̀ àmì-ọjà fún tùràrí ìgbà-ọdún. Àpẹẹrẹ náà mú ìdúró àfínnúfíndọ̀ṣe wọ inú ìgbé-ayé ojoojúmọ́ tí ó kún fún ìkánjú. Ìlà àwòrán tí kò dúró, tí a rí ìmísí rẹ̀ láti ara kàlígráfì okùn tí ń léfòó ti Ìjọba Song àti èéfín tí ń rìn kiri, ni ó gbé ìlù ìdánimọ̀ náà. Òórùn ìgbà-ọdún mẹ́rin ni a pèsè ní gígùn tùràrí mẹ́ta ti sẹ̀ǹtímítà 7, 14 àti 21, kí a lè yan gígùn tí yóò bá àkókò tí ó wà fún ìdúró mu. Àwọn àpótí náà ni a ṣe láti ara bébà tí kò ní ìbòrí tí ó ní ìwé-ẹ̀rí FSC, tí a tẹ̀ pẹ̀lú ọ̀nà offset tí a sì gé pẹ̀lú die cut fún pípé.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Stolen Moments Àpẹẹrẹ Ìṣàkópọ̀ Tùràrí jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Stolen Moments Àpẹẹrẹ Ìṣàkópọ̀ Tùràrí yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Stolen Moments Àpẹẹrẹ Ìṣàkópọ̀ Tùràrí ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Stolen Moments is a seasonal incense packaging and brand identity system designed to introduce intentional pauses into fast-paced modern life. Drawing inspiration from Song Dynasty floating-thread calligraphy and drifting incense smoke, the design employs a continuous visual line to convey rhythm and stillness. With four seasonal scents and varied incense lengths, it blends minimalist aesthetics with Eastern symbolism to create a meditative brand experience.
- Dimensions & Packaging
- The incense series comes in three lengths: 7 cm, 14 cm, and 21 cm. The corresponding box dimensions are 90 mm high by 40 mm wide, 160 mm high by 55 mm wide, and 230 mm high by 70 mm wide respectively. Packaging is made from uncoated FSC certified paper, with inner trays designed to hold incense sticks. Line art precision was tested across formats to ensure consistent visual reproduction.
- Tags
- Incense Design, Visual Identity, Eastern Aesthetics, Minimal Packaging, Sensory Experience, Meditation Product, Line Art, Cultural Branding, Slow Living, Seasonal Ritual
- Production Technology
- The design was developed using vector-based illustration and typographic refinement, inspired by Song-style calligraphy. Packaging prototypes were created with FSC-certified uncoated paper using offset printing and die-cutting for precision. Line-based visual elements were engineered to ensure consistent reproduction across multiple media and scales, from incense boxes to brand collateral.
- Design Challenge
- The main challenge was visualizing intangible concepts like time, breath, and stillness. Translating incense smoke into a coherent visual system required balancing cultural symbolism and minimalism. Another difficulty was ensuring line precision across print materials while using sustainable paper. It was also challenging to evoke emotional resonance without literal storytelling or user imagery.
- Research
- This project is based on qualitative design research exploring how modern individuals perceive and manage time. The goal was to create a product that introduces calm into daily routines. Methods included user interviews, mood mapping, and incense ritual analysis. Data were collected from 15 participants aged 20 to 35. Findings revealed a strong need for structured mental pauses. The result is a system that translates time and mood into tactile, visual, and olfactory form.
- Inspiration
- The inspiration for Stolen Moments stems from Eastern philosophy of Qi and the floating thread calligraphy of the Song Dynasty. In an era of constant pressure, people are gradually losing the ability to pause. Incense, which connects time, space, and scent, offered a medium for intervention. I translated drifting smoke into a continuous visual line, creating a system where stillness can be seen, touched, and felt in daily life.
- Project Duration
- The project was developed as part of the “Commercial Design” course at Beijing Jiaotong University. It started in October 2024 and was completed in December 2024 in Beijing, China.
- Operation Flow
- Users select an incense length based on the time they wish to pause. Shorter sticks are used for brief moments, while longer ones are suitable for extended meditation. Lighting the incense initiates a sensory experience of sight, scent, and stillness. The curved line on the package echoes the shape of drifting smoke, reinforcing the rhythm of time. This interaction invites mindfulness and helps users reclaim quiet pockets in a busy day.
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