94Hilook Àpẹrẹ Ìdánimọ̀ Ilé-iṣẹ́ láti ọwọ́ Eason Liu and Elvis Ku jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2026 Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran.
IdẹÀwòrán· 2026
94Hilook Àpẹrẹ Ìdánimọ̀ Ilé-iṣẹ́
látọ̀wọ́ Eason Liu and Elvis Ku
Oníbàárà: DaDao International Brand Research & Design Institute
Aṣẹ́gun Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Àwòrán
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #174826Àpẹrẹ Náà
Nípa 94Hilook Àpẹrẹ Ìdánimọ̀ Ilé-iṣẹ́
94HiLook jẹ́ ètò ìdánimọ̀ ilé-iṣẹ́ tí a ṣẹ̀dá fún ilé ìtajà alápapọ̀ tí ó ṣopọ̀ sùpámákẹ́ẹ̀tì tí a yàn dáadáa, ilé oúnjẹ yakiniku àti báà kọfí. Àmì-ìdánimọ̀ (logo) náà da ìwo màlúù, ìrù ẹja àti nọ́mbà 94 pọ̀ láti dúró fún àṣàyàn àwọn ọjà láti ilẹ̀ àti òkun. Àwọ̀ pupa àti dúdú tí wọ́n lò ni ó gba ìmísí láti ara iṣẹ́ ọnà lacquerware ti Japan, pẹ̀lú wúrà, aláwọ̀ búlúù àti eérú fẹ́lẹ́fẹ́lẹ́ gẹ́gẹ́ bí àwọ̀ alátìlẹ́yìn. Àpẹrẹ náà tọ́ka sí ẹ̀mí oníṣẹ́-ọnà ti Ọjà Tsukiji ní Tokyo. Àwọn òfin ìṣètò modúlà ń fi ìdánimọ̀ náà sílò lórí àwọn àmì ìtọ́sọ́nà, ìkó ọjà jọ (packaging), ojú iwájú ilé ìtajà àti ìkànnì àjọlò àwùjọ.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Idẹ A' Design Award
94Hilook Àpẹrẹ Ìdánimọ̀ Ilé-iṣẹ́ jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé 94Hilook Àpẹrẹ Ìdánimọ̀ Ilé-iṣẹ́ yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. 94Hilook Àpẹrẹ Ìdánimọ̀ Ilé-iṣẹ́ ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- The brand's core principles are "Freshness, Quality, Trendiness". CI Design focuses on the integrated application of cultural translation, incorporating the cultural atmosphere and artisan spirit of Tokyo's Tsukiji Market. The visual core combines bull horns and a fish tail with the numeral "94", symbolizing the brand's dedication to professional product selection and culinary craftsmanship, while the primary color scheme uses red and black inspired by Japanese lacquerware.
- Ìwọ̀n àti Àpò
- This is a non-physical identity system comprising logo design, brand color palette, typography, and modular layout rules. It is applied across digital and physical channels, including storefront facade, signage, packaging, and social media.
- Àwọn Àkọlé
- CIS Design, Logo Design, Dadao, Taiwan, 94HiLook
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- The logo combines bull horns, a fish tail, and the number 94, symbolizing expertise in curating products from both land and sea. Inspired by traditional Japanese lacquerware, the red and black color scheme highlights meat in the supermarket and fire in the yakiniku area, creating both cultural depth and visual impact. Supporting colors such as gold, blue, and light gray add diversity and reflect the lively spirit of Tsukiji Market. The building facade takes cues from Japanese fabric door curtains, continuing the red and black palette.
- Ìpèníjà Àpèsè
- Positioned as a community supermarket, the space encourages inclusivity through coffee gatherings, curated product displays, and yakiniku dining, fostering connections among diverse users. Digital menus reduce paper waste, and multilingual visuals improve access to information. The overall design merges modular visual identity with spatial planning to reflect the brand belief that good design supports sustainability. This system builds emotional ties with customers, promoting thoughtful choices in buying and eating, while supporting local brands and responsible food culture.
- Ìwádìí
- The brand is renamed as 94HiLook. In Chinese semantics, this name intuitively evokes fresh meat products and is also chosen considering the aesthetic balance of the font strokes. The design incorporates the owner's aspiration for the cultural experience of Tsukiji Market and translates the brand's meticulous, refined traits, corresponding to the artisan spirit, into visual vocabulary. This allows customers to personally participate in the journey of ingredients, from selection and preparation to enjoyment, and review their food choices through the experience.
- Ìmísí
- The founder of 94HiLook leveraged their professional chef background and years of experience in live streamed product selection to create a hybrid store combining Japanese yakiniku, a supermarket, and a coffee bar. The initial purpose of the brand refresh was to enhance the quality of the pickup store and transform it into a hybrid supermarket, restaurant operation. This was ultimately refined into an upscale curated supermarket combined with individual yakiniku and a coffee bar.
- Àkókò Iṣẹ́ Àkànṣe
- The project finished in 2025 in Taiwan.
- Ìlànà Ìṣiṣẹ́
- The modular identity system prioritizes clarity and a defined information hierarchy, ensuring effective communication. It integrates online and offline channels according to brand needs, enabling the team to operate efficiently using standardized guidelines. The rebrand to 94HiLook uses "94", which phonetically resembles meaning "just is" in Chinese, to directly convey the brand message. Geometric subsidiary patterns streamline promotional material production, using orderly aesthetics to balance vibrant product colors, enhancing marketing flexibility and efficiency.
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