Coffee Machine Àwọn Pósítà Àwòrán Pàtàkì by Edward Lu is a highly esteemed winner of the very prestigious 2026 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IrinÀwòrán· 2026
Coffee Machine Àwọn Pósítà Àwòrán Pàtàkì
by Edward Lu
Client: Lumine
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Àwòrán Category
Verified Award Winner
Verify Award Status for #175312The Design
About Coffee Machine Àwọn Pósítà Àwòrán Pàtàkì
Coffee Machine jẹ́ àkójọpọ̀ àwọn pósítà àwòrán pàtàkì tí a ṣe fún oríṣiríṣi àwọn ẹ̀rọ tí ń se kọfí. Àwọn pósítà náà yàgò kúrò nínú àwòrán ìgbé ayé ìsinmi tí ó wọ́pọ̀ nínú ìpolówó àwọn ẹ̀rọ kọfí, wọ́n sì dojúkọ ogún ìtàn tí ó ti pẹ́ àti iṣẹ́ ẹ̀rọ àwọn ará Jámánì. Ìtànṣán ìmọ́lẹ̀ kan so ìgbà àtijọ́ pọ̀ mọ́ ìgbà ìsinsìnyí nínú ìran kọ̀ọ̀kan. A fún àwọn ẹ̀ka ọjà mẹ́rin ní àkòrí mẹ́rin: àwọn ẹ̀yà ilé-iṣẹ́, àwọn ìmọ̀ ẹ̀rọ tuntun, àwọn ibi olókìkí àgbáyé, àti àwọn iṣẹ́ ìyanu ti iṣẹ́ ẹ̀rọ. Àwọn gíà, àwọn ohun èlò ẹ̀rọ oníná, àwọn ilé kékeré àti àwọn pílánẹ́ẹ̀tì ojú ọ̀run ṣiṣẹ́ gẹ́gẹ́ bí àpèjúwe ojúran. A kọ́ àwọn ìran náà, a sì ṣe àgbékalẹ̀ wọn nínú sọ́fítíwéà 3D.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Coffee Machine Àwọn Pósítà Àwòrán Pàtàkì jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Coffee Machine Àwọn Pósítà Àwòrán Pàtàkì yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Coffee Machine Àwọn Pósítà Àwòrán Pàtàkì nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The history of coffee machines dates back to the early 1900s. The theme of the visuals is the conveyance of German engineering excellence and its enduring legacy spanning over a hundred years.
To make the products stand out, the design diverged from the conventional communication approach that emphasizes a leisurely lifestyle, commonly seen in coffee maker promotions, by focusing on creativity rooted in the long-standing heritage and distinctive German engineering excellence. - Dimensions & Packaging
- The original posters were designed at 3634px x 2045px, 72 dpi.
- Tags
- Graphic Design, Key Visual, Advertisement Design, Poster
- Production Technology
- The scene is built and rendered in 3D softwares including 3DS and Rhino, and refined in Photoshop.
- Design Challenge
- The most challenging part was balancing the products' heritage with a modern, youthful expression and conveying the core product value precisely through visual metaphors.
The challenge lies in striking a balance between technical precision (e.g., chip structure) and emotional appeal (e.g., "world flavors") to fulfill both functional and cultural expectations of coffee machine users. - Research
- Through research on varieties of coffee from around the world, we gained a deeper understanding of coffee and its machines. This allowed us to categorise four series into four unique themes: industrial components, technological innovations, global landmarks, and engineering marvels, infusing each line with a distinct identity while effectively differentiating their features and tiers.
- Inspiration
- The visual concept features a beam of light stretching from the past to the present, connecting history with modernity.
EQ300 transitions from ancient mechanics to today's refined craftsmanship.
EQ500 evolves from early integrated circuits to modern chips.
EQ700 journeys from the ancient Roman Colosseum to the modern Sydney Opera House.
EQ900 showcases the progression from one of the first coffee machines in the early 1900s to today's advanced countertop machine. - Project Duration
- The project started in December 2024 and ended in April 2025.
- Operation Flow
- Visual symbolism is used in the designs:
Gears and circuit chips metaphorically represent "Hardcore Smart Extraction".
Miniature architectural landscapes symbolize "Global Flavors".
Cosmic planets embody "Premium Futurism".
The design uses layered narrative approach. A tiered storytelling structure links product offerings and attributes, strengthening the "Tech-Culture-Future" narrative arc.
Using multi-scale visuals (micro to macro), the design honors German craftsmanship and reimagines future coffee experiences, bridging technical precision with creative storytelling. - Team Members
- Creative Director: Edward Lu
Planner: Penn Pan
Project Management: Cindy Li
3D Designers: Shihao Sun and Qi Qian
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
