Ankodoki Iṣẹ́ Pàtàkì: Jelly Ẹ̀wà Olódùndùn láti ọwọ́ Fumiko Okazeri jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2026 Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
IdẹÌdìpò· 2026
Ankodoki Iṣẹ́ Pàtàkì: Jelly Ẹ̀wà Olódùndùn
látọ̀wọ́ Fumiko Okazeri
Oníbàárà: KINOSHITASEIAN Co., Ltd.
Aṣẹ́gun Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #176283Àpẹrẹ Náà
Nípa Ankodoki Iṣẹ́ Pàtàkì: Jelly Ẹ̀wà Olódùndùn
Ọ̀rọ̀ Ìwé: Wọ́n ṣẹ̀dá àpótí yìí fún ọ̀wọ́ yokan tí olùmúwà ẹ̀wà tí ó pẹ́ jù lọ ní Japan dá sílẹ̀. Bí ó tilẹ̀ jẹ́ pé ó tọ́jú iye ìbílẹ̀ yokan, ó yapa kúrò nínú àṣà àpótí olówó-iyebíye tí ó wúwo. Àpẹrẹ tí ó mú ìrántí àtijọ́ wá síbẹ̀ tí ó sì rọrùn yìí mú ìfẹ́ àti ìfàmọ́ra wá, ó sì bá ìtọ́wò ọ̀gẹ̀dẹ̀ àti ìrọ̀rùn àwọn dídùn náà mu pérépéré. Àní àwọn tí kò mọ̀ wagashi tẹ́lẹ̀ pàápàá fẹ́ràn rẹ̀, wọ́n sì gbóríyìn fún un gan-an, ó sì ti gba ọ̀pọ̀lọpọ̀ ẹ̀bùn ní Japan àti ní òkèèrè.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Idẹ A' Design Award
Ankodoki Iṣẹ́ Pàtàkì: Jelly Ẹ̀wà Olódùndùn jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Ankodoki Iṣẹ́ Pàtàkì: Jelly Ẹ̀wà Olódùndùn yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Ankodoki Iṣẹ́ Pàtàkì: Jelly Ẹ̀wà Olódùndùn ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- While preserving the authentic value of traditional yokan, this design redefines the conventional image of heavy packaging. By incorporating hand-drawn ingredient illustrations and vivid visuals, it creates a friendly, casual impression that evokes both nostalgia and warmth. The additive-free, naturally colored taste is conveyed through an organic expression, appealing even to audiences unfamiliar with wagashi.
- Ìwọ̀n àti Àpò
- Width 30 mm x Depth 18 mm x Height 82 mm
- Àwọn Àkọlé
- Casual style, watercolor illustration, organic concept, reinterpretation of tradition, Japanese sweets, modern wagashi, natural texture, cheerful experience
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- Each individual package uses coated cardboard designed to withstand contact with liquid yokan during production. For the gift box, a refined, subdued color palette was selected to convey dignity as a present. While maintaining an elegant atmosphere, the vivid visual impact revealed upon opening enriches the experience, transforming the moment of enjoying traditional Japanese sweets into a special, delightful occasion.
- Ìpèníjà Àpèsè
- The project initially focused on ohagi, a fresh confection of bean paste and glutinous rice. However, issues of short shelf life and waste posed significant risks. Leveraging expertise in yokan, we proposed shifting from a five-piece to a ten-piece concept. With yokan’s year-long shelf life, the plan evolved into developing eight varieties. Though production volume and time demands were challenging, the result was a vibrant and distinctive lineup.
- Ìwádìí
- We purchased yokan from long-established to newly opened confectioners, analyzing packaging design, its relation to taste, and structural details. Inspiration was also drawn from other wagashi and even Western sweets. The study revealed the need to address both individual enjoyment and gift-giving. Thus, adjustments such as edge treatments of illustrations when boxed and fine refinements were applied to elevate overall quality.
- Ìmísí
- This project originated when a long-established bean paste manufacturer, primarily engaged in OEM production, launched its own brand. Entering the BtoC market represented a significant challenge, particularly in contemporary Japan where Western confectionery is more favored. The key issue was how to effectively reach younger generations less familiar with traditional Japanese sweets.
- Àkókò Iṣẹ́ Àkànṣe
- This private label store opened on May 30, 2024.
- Ìlànà Ìṣiṣẹ́
- In social gatherings, the assortment of yokan varieties encourages lively communication, as guests enjoy choosing and sharing different flavors together. Since every type is made without additives, they can be enjoyed safely and with peace of mind by children and families alike.
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