Wakayama Umeshu Series Iṣẹ́ Pàtàkì: Wáìnì Plọ́ọ̀mù láti ọwọ́ Fumiko Okazeri jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2026 Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
IdẹÌdìpò· 2026
Wakayama Umeshu Series Iṣẹ́ Pàtàkì: Wáìnì Plọ́ọ̀mù
látọ̀wọ́ Fumiko Okazeri
Oníbàárà: fodesign Inc.
Aṣẹ́gun Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #176284Àpẹrẹ Náà
Nípa Wakayama Umeshu Series Iṣẹ́ Pàtàkì: Wáìnì Plọ́ọ̀mù
Ọ̀rọ̀ Ìwé: Láti Wakayama, Japan, wá wáìnì plọ́ọ̀mù olóòórùn dídùn àti jẹ́lì wáìnì plọ́ọ̀mù tó ń tu ni lára. Tí a fi ọ̀rọ̀ ìpàdé àti ìbáṣepọ̀ àṣà tó dá lórí àṣà ìbílẹ̀ China ṣe àwòkọ́ṣe rẹ̀, ìṣèdá yìí fi ìmọ̀lára Japan tó yàtọ̀ hàn nípasẹ̀ àwọn ìfọwọ́kàn rírọ̀ àti àwòrán ẹlẹ́gẹ́. Nígbà tí a bá gbé àwọn ìgò méjèèjì lẹ́gbẹ̀ẹ́ ara wọn, wọ́n máa ń ṣẹ̀dá ìran ọkùnrin àti obìnrin tí wọ́n ń pàdé—tí a há mọ́ inú ìṣèdá àpótí ìdìpọ̀ náà. Gẹ́gẹ́ bí ẹ̀bùn láti Japan, tí a fi àwọn òkè ńlá ẹlẹ́wà, òkun, ẹ̀fúùfù òkun, àti ìmọ́lẹ̀ oòrùn dídán bù kún, ó ń bá àwọn ìpéjọpọ̀ ìdùnnú rìn ní China tó jìnnà réré.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Idẹ A' Design Award
Wakayama Umeshu Series Iṣẹ́ Pàtàkì: Wáìnì Plọ́ọ̀mù jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Wakayama Umeshu Series Iṣẹ́ Pàtàkì: Wáìnì Plọ́ọ̀mù yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Wakayama Umeshu Series Iṣẹ́ Pàtàkì: Wáìnì Plọ́ọ̀mù ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- In introducing Japanese sake to the Chinese market, the design aimed to express authentic Japan. The packaging is simple yet refined, employing soft colors, grand landscapes of Wakayama, and clean Japanese typography to convey its atmosphere. The illustration, crafted by layering cut paper, adds depth of color and texture. When two bottles are placed together, they depict the meeting of a man and woman, embodying the concept of enjoying sake through encounters and connections.
- Ìwọ̀n àti Àpò
- Width 60 mm x Depth 60 mm x Height 295 mm
- Àwọn Àkọlé
- Simple design, emotional expression, paper collage illustration, human connection, encounter theme, Wakayama nature, Japanese culture, serene moment, warm atmosphere, handcrafted texture
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- The frosted bottle, chosen for its gentle impression, is paired with a label finished in velvet PP. Its silicone-like texture offers both a pleasant touch and a sense of luxury. The sealing label combines muted gold foil with a matte surface, achieving refinement while retaining softness. Overall, the design emphasizes a gentle impression, enhancing the concept with a strong sense of storytelling.
- Ìpèníjà Àpèsè
- Translating a concept rooted in Chinese exchange culture into a distinctly Japanese expression was not simple. Through repeated discussions with the client, we deepened mutual understanding, seeking a balance that embraced the continent’s passionate sensibility while retaining a soft, delicate Japanese touch. Layered paper illustrations and the gentle textures of frosted bottles and label stock gradually built up a refined sense of Japaneseness.
- Ìwádìí
- We researched China’s drinking culture and why Japanese alcohol is welcomed there. To reassess the essence of Japaneseness in design, we revisited packaging and visuals seen daily in stores, analyzing them with fresh eyes. This led us to reinterpret cultural subtlety, the beauty of empty space, and the elegance of hiragana and kanji, incorporating these qualities into the package design and product naming.
- Ìmísí
- Wakayama is Japan’s top plum producer, known for thick flesh and rich aroma. Its umeshu is acclaimed worldwide for flavor and fragrance. In China, fruit liqueurs and low-alcohol drinks are rising in popularity, with Japanese sake especially loved by the young. Family and friendship are deeply valued, and sharing drinks embodies such moments. This project began with the wish to offer sake that accompanies happy times with supportive friends.
- Àkókò Iṣẹ́ Àkànṣe
- It was exported and sold in Hangzhou, China in November 2022.
- Ìlànà Ìṣiṣẹ́
- The rich, aromatic flavor of umeshu and the refreshing, springy texture of umeshu jelly can be enjoyed in different scenes, allowing you to choose according to your mood and occasion.
- Ìfọwọ́sí Àwòrán
- Illustrator Yuri Mizutani
Oníṣọwọ́
Ṣàwárí Ju Designers.org Lọ
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