Parzin Brand Ìdánimọ̀ Àmì Iṣòwò by Hangzhou Re Der Design Co., Ltd. is a highly esteemed winner of the very prestigious 2026 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IdẹÀwòrán· 2026
Parzin Brand Ìdánimọ̀ Àmì Iṣòwò
by Hangzhou Re Der Design Co., Ltd.
Client: Shanghai Dimou Industrial Co., Ltd
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Àwòrán Category
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- Verified Award Winner
- Verify Award Status for #176933
The Design
About Parzin Brand Ìdánimọ̀ Àmì Iṣòwò
Àmì Iṣòwò Parzin jẹ́ ìdánimọ̀ ojúran tí a ṣe àgbékalẹ̀ fún àmì iṣòwò gíláàsì ojú. Àmì náà dá lórí ètò àwòrán oníyípo méjì tí a rí ìmísí rẹ̀ láti ara gíláàsì oníyípo àti lẹ́tà àkọ́kọ́ P. Òbìrìkìtì apá òsì tẹ̀ díẹ̀ láti fi ìjìnlẹ̀ kún un, nígbà tí òbìrìkìtì apá ọ̀tún ṣe ìdásílẹ̀ ìtẹ̀ lẹ́tà P, èyí tí ó ṣẹ̀dá ipa onípele mẹ́ta tí ó rán wa létí ìwòye ẹ̀gbẹ́ àwọn gíláàsì oòrùn àti gíláàsì ìríran. Àwọ̀ eérú ilẹ̀ tí ó lọ́wọ́rọ̀ ni ó jẹ́ àwọ̀ pàtàkì, nígbà tí àwọ̀ ewé igbó tí ó jinlẹ̀ jẹ́ àwọ̀ àmì ìdánimọ̀ rẹ̀. A lo àwọn ìrísí oníyípo àti ẹyin-ẹyin káàkiri gbogbo àwọn ibi ìfarakanra nípasẹ̀ fífín pẹ̀lú lésà, ìtẹ̀wé gbígbóná, ìgbéga àwòrán àti fífín ara.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Parzin Brand Ìdánimọ̀ Àmì Iṣòwò jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Parzin Brand Ìdánimọ̀ Àmì Iṣòwò yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Parzin Brand Ìdánimọ̀ Àmì Iṣòwò ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The visual upgrade of Parzin brand celebrates the vitality of nature, adventurous outdoor spirit, and refined urban style. The logo draws on the form of sunglasses and optical frames. Built upon a circle and an oval, it strengthens brand recognition and establishes a visual system that can continuously evolve through graphic reconfiguration and 3D interpretation. A color scheme of warm earth gray and forest green conveys a fashion forward attitude and embodies the spirit of outdoor exploration.
- Dimensions & Packaging
- Green Tote Bag, 19.5 x 22 x 7.8 cm
Kraft Paper Box, 59 x 20 cm - Tags
- Visual Design of Eyewear Brand, Sunglasses and Optical Glasses, Dual Circle Structure, Fashion Forward Attitude, Spirit of Outdoor Exploration, Evolving Visual System
- Production Technology
- The signature circular and oval forms are carried through every touchpoint via refined craftsmanship techniques, reinforcing its commitment to quality and its distinct design identity. For example, the temples of the eyewear feature finely laser engraved logos, the packaging combines hot stamping and embossing to create a 3D graphic on paper, and the metal ear accessories use etching techniques to achieve delicate patterns.
- Design Challenge
- The challenge is to establish an evolving dynamic visual system. Based on the dual circles, this simple yet dynamic logo meets different promotional and display needs. By adjusting size, shape, and opacity, it mimics the flicker of light and expresses the uplifting, energetic, and adventurous spirit of the brand. It also draws on the visual language of photography, evoking the zoom of a camera lens and changes in depth of field, in line with the fashion positioning of seeing the world.
- Research
- As Parzin advances its globalization and youth oriented strategy, its visual identity has become the embodiment of fashion insights, an adventurous outdoor spirit, and the philosophy of harmony with nature. This visual upgrade deeply interprets the spirit of vision and aspiration. Drawing on the combination of lenses, it uses circles to create an evolving dynamic visual system, continuing to extend the cultural presence of Parzin across the worlds of fashion, outdoor exploration and nature.
- Inspiration
- The logo is based on a dual circle structure inspired by the round glasses and the initial P of the brand. The left circle tilts slightly to add visual depth and the right circle forms the curve of the P. They produce a 3D effect reminiscent of a side view of sunglasses and optical glasses. The logo represents the external world and the inner world of wearers and embodies a visual philosophy of seeing and being seen, indicating that Parzin eyewear acts as a bridge between people and the world.
- Project Duration
- The project was designed and developed in Hangzhou in March 2025 and was officially submitted for registration in June 2025. It will be officially launched on January 5, 2026.
- Operation Flow
- The logo uses a dual circle structure to produce a 3D effect reminiscent of the side view of sunglasses and optical glasses, highlighting product attributes in an intuitive and fun way.
The project uses warm earth gray as the main tone, creating an understated and elegant impression. High saturation forest green acts as the signature hue of the brand to add touches of natural charm, vitality, and refinement, reinforcing the close connection between the brand and the adventurous outdoor spirit. - Team Members
- Qi Li, Yaru Lv, Guodong Jiang, Jingyi Chen
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