Kweichow Moutai Osaka Expo Edition Àpótí Ọtí Líle láti ọwọ́ Ying Song Brand Design Shenzhen Co., Ltd jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2026 Àmì-ẹ̀yẹ Wúrà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
WúràÌdìpò· 2026
Kweichow Moutai Osaka Expo Edition Àpótí Ọtí Líle
látọ̀wọ́ Ying Song Brand Design Shenzhen Co., Ltd
Oníbàárà: Kweichow Moutai Co., Ltd.
Aṣẹ́gun Àmì-ẹ̀yẹ Wúrà A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #177057Àpẹrẹ Náà
Nípa Kweichow Moutai Osaka Expo Edition Àpótí Ọtí Líle
Kweichow Moutai Osaka Expo Edition jẹ́ àpẹẹrẹ àpótí fún ọtí ìrántí tí a ṣẹ̀dá fún Àfihàn Àgbáyé Osaka ti ọdún 2025. Ìrísí rẹ̀ gba ìmísí láti ara ìta ilé Àgọ́ Ṣáínà, ó sì rán wa létí àwọn ìwé pátákò oparun ìbílẹ̀ Ṣáínà. Ìgò amọ̀ sísun náà dúró nínú ilẹ̀-ìran onírin, a sì fi pátákò oparun tó bá àyíká mu, irin àti awọ àtọwọ́dá ṣe àpótí náà. Ìlà-àkókò onírin tó wà lórí òkè àpótí náà ń ṣàmì sí àjọṣepọ̀ gígùn láàrín àmì-òkòwò náà àti Àfihàn Àgbáyé. Ìdìmú onírin tí a ṣe ní ìrísí àmù ọtí ń yọ́ lọ ní ojú ìlà-àkókò náà láti yí àpótí náà ká kí ó lè ṣí.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Wúrà A' Design Award
Kweichow Moutai Osaka Expo Edition Àpótí Ọtí Líle jẹ́ olùborí Àmì-ẹ̀yẹ Wúrà A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe ìpele àkọ́kọ́, tó jẹ́ ìyanu tó sì yàtọ̀. Àwọn olùborí Wúrà jẹ́ àwọn ẹ̀dá tó ní ìmúṣẹ̀dá tuntun gidigidi, tó ní ojú-ìwòye tó jìnnà tó sì ń tàn yòò tí wọ́n ń ṣàfihàn ọgbọ́n, òye àti ìjáfáfá àwọn olùṣàwòṣe wọn. A retí pé Kweichow Moutai Osaka Expo Edition Àpótí Ọtí Líle yóò jẹ́ ohun ìmúṣẹ̀dá tí a yìn gidigidi, tó ń gbé ìtẹ̀sí kalẹ̀ tó sì jẹ́ ìrántí tó ń mú iye tí a kò rí rí wá. Àwòṣe tó borí Àmì-ẹ̀yẹ Wúrà A' Design Award yìí jẹ́ iṣẹ́ àkànṣe tó yani lẹ́nu tí a bọ̀wọ̀ fún tó ṣe anfàní gidigidi tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Kweichow Moutai Osaka Expo Edition Àpótí Ọtí Líle ń dá ìmọ̀lára ìfẹ́ tó lágbára sílẹ̀, ń jí ìtara, ń gbé ìṣẹ̀dá lárugẹ tó sì ń fà wá mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- This is a commemorative liquor designed by Maotai for the 2025 Osaka World Expo. The appearance is inspired by the architecture of the China Pavilion, resembling traditional Chinese book slips and wine bottles surrounded by metal landscapes. The most unique idea is the timeline decorated with metal on the top of the box, representing the century old intersection of Maotai and the World Expo. The wine jar is a metal handle, and sliding the jar can cleverly rotate and open the box.
- Ìwọ̀n àti Àpò
- A box and a bottle / 140mm x 105mm x 280mm / Ecological bamboo board, ceramic bottle, metal, artificial leather/
- Àwọn Àkọlé
- Chinese Baijiu packaging, packaging design, commemorative wine
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- It’s a commemorative liquor designed by Moutai for the 2025 Osaka World Expo. The appearance is inspired by the architecture of the China Pavilion, resembling traditional Chinese book slips and wine bottles surrounded by metal landscapes. The most unique idea is the timeline decorated with metal on the top of the box, representing the century old communication between Moutai and the World Expo. The wine jar is a metal handle, and sliding the jar can cleverly rotate and open the box.
- Ìpèníjà Àpèsè
- The most difficult part of the design is how to combine Moutai culture with World Expo culture. If the product is designed to be unique and impressive. When we decided to use metal parts to present the concept of a century long timeline, we faced the challenge of opening it. However, by using the metal handle of the wine jar to rotate the box open, we cleverly solved this problem, added unique creativity to the product, and left a deep impression on people
- Ìwádìí
- Research type: Baijiu packaging
Research objective: To commemorate the centennial intersection of Moutai and the World Expo
Methodology: Seeking inspiration from the elements of the World Expo
Data collection and research tools: Architectural characteristics of the China Pavilion at the World Expo. design software
Participant or Experiment: Designer
Result: The product has been successfully launched and received high attention and praise.
Insights and Influence: Effectively promoted the brand - Ìmísí
- The packaging is inspired by the exterior design of the China Pavilion at the 2025 Osaka World Expo, featuring traditional Chinese book styles and bamboo as the core design element. The bottle is surrounded by metal landscapes, symbolizing the concept of 'harmony between man and nature' and showcasing Maotai's green brewing philosophy to the world. The metal at the top of the box is a creative timeline that blends Maotai and the centennial intersection of the World Expo together. The rotating metal handle is a wine jar, and sliding the jar can cleverly rotate to open the box.
- Àkókò Iṣẹ́ Àkànṣe
- The project started construction in Shenzhen in October 2024, was completed in Shenzhen in May 2025, and was launched on June 5, 2025 at the China Pavilion of the Osaka World Expo in Japan.
- Ìlànà Ìṣiṣẹ́
- Find the metal handle in the shape of a wine jar at the top of the wine box, and rotate it along a metal track like a timeline to open the outer box. After opening, find the hidden button on the red leather at the neck of the bottle, open the button, and take out the bottle. Rotate the bottle cap and open the bottle.
- Àwọn Ọmọ Ẹgbẹ́
- Yingsong chen
Yuntao Zhang
Gengjie Zheng
Jiacen Xu
Shujie Yang
Mengyuan Wang - Ìfọwọ́sí Àwòrán
- Image #1:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #2:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #3:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #4:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #5:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
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