Huashan Rock Art Festival Ìdánimọ̀ Ìríran fún Àjọ̀dún by Lin Shi, Yan Huang and Hongmei Wu is a highly esteemed winner of the very prestigious 2026 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IdẹÀwòrán· 2026
Huashan Rock Art Festival Ìdánimọ̀ Ìríran fún Àjọ̀dún
by Lin Shi, Yan Huang and Hongmei Wu
Client: Zhejiang Sci-Tech University
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Àwòrán Category
- 7,987
- Verified Award Winner
- Verify Award Status for #180050
The Design
About Huashan Rock Art Festival Ìdánimọ̀ Ìríran fún Àjọ̀dún
Àjọ̀dún Iṣẹ́ Ọnà Àpáta Huashan jẹ́ ètò ìdánimọ̀ ìríran tí a ṣẹ̀dá fún àjọ̀dún àṣà kan ní Chongzuo, Guangxi, orílẹ̀-èdè Ṣáínà. Ìdánimọ̀ náà yí àwọn àwòrán ìkọ̀wé àtijọ́ láti ibi iṣẹ́ ọnà àpáta Huashan padà sí àwọn àwòrán jiọmẹ́tíríkì tí ó rọrùn. Àwọ̀ dúdú àti funfun pẹ̀lú àwọn ojú ilẹ̀ tí ó ní ìrísí ara ń rán wa létí àwọn àwòrán tí a fi ọwọ́ pa lórí òkúta àti àpáta tí ojú ọjọ́ ti bàjẹ́. A ṣe àwọn pósítà ní ọ̀nà ìbú àti ọ̀nà ìdúró fún àwọn àtẹ̀jáde kékeré àti àwọn ìfihàn ńlá ní ìta gbangba. Àwọn ohun èlò tí a tẹ̀jáde ń lo àwọn ohun èlò àtúnlò àti àwọn tawada tí a ṣe láti inú ohun ọ̀gbìn. Ète rẹ̀ ni láti mú kí ogún ìbílẹ̀ àtijọ́ ṣe kedere kí ó sì rọrùn fún àwọn olùwòran òde òní.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Huashan Rock Art Festival Ìdánimọ̀ Ìríran fún Àjọ̀dún jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Huashan Rock Art Festival Ìdánimọ̀ Ìríran fún Àjọ̀dún yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Huashan Rock Art Festival Ìdánimọ̀ Ìríran fún Àjọ̀dún ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project is a contemporary visual identity system for the Huashan Rock Art Festival, which transforms ancient pictographs into minimalist graphics using a black and white color scheme to evoke archaeological stone rubbings. Its strength lies in systematically balancing archaeological authenticity with modern visual communication, creating a universal and accessible visual language. The design establishes a new paradigm for cultural preservation through innovative design thinking, making ancient heritage dynamically relevant while preserving its spiritual essence.
- Dimensions & Packaging
- For design/small posters:
Horizontal (landscape): 370mm (width) x 210mm (height)
Vertical (portrait): 210mm (width) x 297mm (height)
For larger outdoor displays:
Horizontal (landscape): 1200mm (width) x 680mm (height)
Vertical (portrait): 600mm (width) x 900mm (height) - Tags
- Art Festival, Huashan, Exhibition Branding
- Production Technology
- The design employs principles of the International Typographic Style, utilizing a monochromatic palette and geometric simplification to translate ancient motifs into contemporary graphics. Textured treatments mimic weathered rock surfaces, while hierarchical arrangements on stacked stones replicate original ceremonial compositions. The digital-first approach ensures versatility across media, with physical applications incorporating recycled materials and plant-based inks to align with sustainable practices.
- Design Challenge
- The greatest challenge was balancing archaeological authenticity with contemporary visual communication. Internally, we navigated historical complexities—interpreting 2000-year-old pictographs with limited contextual records—and social expectations of making heritage resonate across generations. Externally, constraints included materializing the design sustainably (sourcing recycled materials, plant-based inks) and ensuring digital adaptability while preserving the tactile essence of rock art. Overcoming these required a methodology that transforms ancient motifs into a universal visual language without oversimplifying cultural significance.
- Research
- Type of Research: Cultural visual translation and brand communication
Objectives: To explore how prehistoric, non-verbal cultural heritage such as Huashan rock art can be transformed into a visual language accessible to contemporary audiences.
Methodology: Image analysis, symbol deconstruction, and graphic experimentation were used to reorganize figures, rhythms, and spatial relations from the original rock art.
Tools: Graphic design software, visual analysis, and layout prototyping.
Participants: General public and non-specialist viewers.
Results: The study shows that reducing textual explanation while emphasizing visual rhythm lowers cultural interpretation barriers.
Insights & Impact: The project offers a transferable approach for visual communication of cultural heritage in modern contexts. - Inspiration
- The inspiration stems from the desire to bridge the temporal and cultural divide between contemporary audiences and the 2,000 years old Huashan Rock Art, a UNESCO World Heritage site. The project was motivated by the need to make ancient cultural heritage emotionally resonant and visually accessible to modern viewers, while preserving its authentic significance. The design draws inspiration from the ritual scenes and stacked stone compositions of the original rock art, reinterpreting them through a minimalist and systematic visual language.
- Project Duration
- The project was developed between February 2025 and November 2025. Research and design were conducted at Zhejiang Sci-Tech University. The project is based on the Huashan Rock Art site in Chongzuo, Guangxi, China, and was produced as a visual communication proposal for the Huashan Rock Art Festival.
- Operation Flow
- This poster series translates the visual logic of Hua shan rock art into a contemporary graphic language. Viewers do not need prior historical knowledge; meaning emerges through observation. Symbols are enlarged, fragmented, and re-composed to guide the eye across the surface. Through contrast, repetition, and negative space, the posters simulate the act of discovering images on a cliff, turning viewing into a slow, participatory reading experience that strengthens cultural memory through visual engagement.
- Team Members
- Team Leader: Xuguang Zhu
Team Leader: Chao Yang
Designer: Lin Shi
Designer: Linlong Qin
Designer: Yilin Wang
Designer: Ying Xu
Designer: Yaying Mao
Designer: Mengsheng Wang
Designer: Yichen Zhu
Designer: Yan Huang
Team Leader: Hongmei Wu - Image Credits
- Image #1: Creator Lin Shi, Vertical Poster of Huashan Rock Paintings, 2025.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
