Threepointone Iṣẹ́ Àkọ́kọ́: Ìdámọ̀ Ilé-iṣẹ́ by Jinlin Wang is a highly esteemed winner of the very prestigious 2026 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IdẹÀwòrán· 2026
Threepointone Iṣẹ́ Àkọ́kọ́: Ìdámọ̀ Ilé-iṣẹ́
by Jinlin Wang
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Àwòrán Category
Verified Award Winner
Verify Award Status for #180893The Design
About Threepointone Iṣẹ́ Àkọ́kọ́: Ìdámọ̀ Ilé-iṣẹ́
Ọ̀rọ̀ Ìwé: Threepointone jẹ́ ètò ìdámọ̀ ilé-iṣẹ́ tí a ṣe fún àyíká àpẹẹrẹ tí ó ní ọ̀pọ̀lọpọ̀ ẹ̀ka. A kọ àpẹẹrẹ náà pẹ̀lú àwọn èròjà wíwo pàtàkì, tí ó ní irú-ìkọ̀ ọ̀tọ̀, àwọn àwòrán geometric, àti àkójọ àwọ̀ dúdú-àti-funfun tí a dín kù. Ìṣàkọ́sọ́ tí a ṣètò àti àwọn ìbáṣepọ̀ ìpín tí a darí ń ṣàlàyé èdè wíwo tí ó ṣe kedere tí ó sì bọ́gbọ́n mu. A lo ètò náà káàkiri àwọn ọ̀nà dígítà àti ìtẹ̀wé, ní ríran ìbámu, ìfẹ̀gbòòrò, àti ìtẹ̀síwájú lọ́wọ́ nígbà tí ó ń tọ́jú ìṣọ̀kan wíwo bí àkókò ti ń lọ.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Threepointone Iṣẹ́ Àkọ́kọ́: Ìdámọ̀ Ilé-iṣẹ́ jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Threepointone Iṣẹ́ Àkọ́kọ́: Ìdámọ̀ Ilé-iṣẹ́ yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Threepointone Iṣẹ́ Àkọ́kọ́: Ìdámọ̀ Ilé-iṣẹ́ ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Threepointone Studio is a corporate identity system developed for a multidisciplinary design practice. Grounded in the rule of thirds, the identity is constructed from fundamental visual elements, including bespoke typography, geometric forms, and a restrained monochrome palette. By using fundamental design elements to articulate complex compositional principles, the system demonstrates clarity, precision, and usability while ensuring consistent expression across digital, print, and spatial applications.
- Dimensions & Packaging
- The project consists of a corporate visual identity system designed for both digital and print applications. Digital assets were developed as scalable vector files to ensure resolution-independent performance across platforms. Printed corporate identity materials were designed to accommodate standard production formats, maintaining visual consistency through defined typographic scales, color specifications, and layout structures.
- Tags
- Corporate identity, Visual identity, Graphic design, Brand system, Design principles, Brand communication
- Production Technology
- The identity was developed through iterative visual exploration grounded in fundamental graphic design principles. Studies of typographic proportion, geometric structure, spatial hierarchy, and contrast relationships informed the system. These principles were tested and refined across digital and print applications to ensure clarity, consistency, usability, and long-term adaptability of the corporate identity.
- Design Challenge
- The primary challenge was translating abstract design principles into a clear and functional identity without relying on decorative trends. Balancing conceptual depth with practical usability required continuous refinement to ensure the system remained accessible to diverse audiences. Limited reliance on color and stylistic devices increased the need for precision in typography, composition, and structure throughout the design process.
- Research
- Type of Research: Qualitative and marketing research. Research Objectives: To understand competitors and differentiation. Methodology: Competitor and audience analysis. Data Collection and Research Tools Used: Online research. Participants or Experiments: Internal evaluation. Results, Insights and Impacts: Identity gaps were identified. Effect of the Research in Real-Life Phenomena such as Business, Society and Design Itself: The outcome supports clearer brand positioning.
- Inspiration
- The project was inspired by the concept of pi as a universal representation of continuity, balance, and precision. This reference informed a foundational approach to design that prioritizes fundamental visual elements such as point, line, and surface. A restrained palette of black, white, and grey was selected to reinforce clarity and neutrality. Together, these decisions express the studio’s core values of harmony, empathy, and creativity through a structured and adaptable visual system.
- Project Duration
- The project was initiated in December 2023 in Mountain View, California, and completed in March 2024 over a four-month development period. The work encompassed concept development, visual system exploration, and refinement of the corporate identity across digital and printed applications.
- Operation Flow
- The identity uses fundamental design elements to clearly communicate the brand story and values. By avoiding reliance on color, the design remains accessible and acceptable to a wide range of age groups and audiences. This approach emphasizes purpose and meaning over decoration, allowing the brand to communicate consistently across digital and printed contexts while maintaining clarity and recognition.
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