Idẹ Àwòrán · 2026
Tra Due Ìdánimọ̀ Àmì Iṣòwò
by Yi Chun Lin
- Àmì-ẹ̀yẹ Idẹ A' Design Award 2026 in Àwòrán
- Estimated Number of Design Views: 7,415
- Verification code CEDFA31F33 · Verify this award
Colors
About Tra Due Ìdánimọ̀ Àmì Iṣòwò
Tra Due jẹ́ ìdánimọ̀ àmì iṣòwò fún ilé ọtí wáìnì kan tí ó dá lórí àṣà aperitivo ti Ítálì. A kọ́ ìdánimọ̀ náà yíká àwọn wákàtí láàárín aago mẹ́fà àti mẹ́jọ ìrọ̀lẹ́, nígbà tí àwọn àlejò máa ń péjọ ṣáájú oúnjẹ alẹ́. Àkójọpọ̀ àwọn àmì tí àwọn àmì oníṣẹ́-ọnà ilẹ̀ Yúróòpù àti àwọn ètò àmì-ìdánimọ̀ ṣe ìmísí wọn dúró fún àwọn àkókò ìṣàjọpín láàárín sáà náà. A gbé àmì pàtàkì náà sí àárín àwọn apá méjì orúkọ náà láti ṣàfihàn ìwọ̀ntúnwọ̀nsì àti pàṣípààrọ̀. Àmì kọ̀ọ̀kan ń tẹ̀lé gíríìdì modula pẹ̀lú ìwọ̀n tí ó bá ara mu déédéé, èyí tí ó jẹ́ kí lílò rẹ̀ ṣe kedere lórí àwọn mẹ́nù, àwọn àtẹ́lẹ̀-ife, àwọn àmì-ọjà, àwọn pátákó ìtọ́nisọ́nà, àti àwọn ojú-ilẹ̀ tí a tẹ̀ ní gbígbóná.
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Tra Due Ìdánimọ̀ Àmì Iṣòwò jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Tra Due Ìdánimọ̀ Àmì Iṣòwò yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Tra Due Ìdánimọ̀ Àmì Iṣòwò ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Press Kit
- Unique Properties
- Tra Due is an identity system based on the Italian aperitivo ritual, focusing on shared moments between 6 and 8 PM. The design transforms time into a visual framework through a set of hallmark-inspired marks representing gathering and anticipation before dinner. The mark logo is set between the name of the restaurant, expressing balance and exchange, while the adaptable seal system ensures consistent application across print and spatial contexts.
- Dimensions & Packaging
- Primary logo files were created in AI, SVG, and EPS for scalable, lossless use. Print assets were set at 300 dpi in CMYK. Standard sizes include menus, coasters, labels, and signage, with clear space and minimum size rules to ensure legibility across all formats.
- Tags
- Wine bar branding, experiential design, emotional space, menu architecture, European inspired, typographic system, relational design, Italian restaurant, Manhattan
- Production Technology
- The identity was developed using a modular, grid-based system with precise vector construction. Each mark follows consistent proportions for scalability and balance. It was refined for applications across print, embossing, and signage, with color and material testing ensuring clarity across formats and surfaces.
- Design Challenge
- The main challenge was balancing concept and clarity. Multiple visual directions were explored and refined to avoid overcomplication. It was important to translate Italian aperitivo culture without falling into stereotypes, while keeping the marks legible across all sizes. The process focused on simplifying elements and making clear, deliberate decisions to maintain a coherent system.
- Research
- This project is based on cultural and visual research, exploring how a specific time of day can shape a restaurant identity. It draws from Italian aperitivo culture, hallmark systems, and existing branding. Through sketches and mockups, the study found that focusing on a shared time creates a stronger emotional connection and clearer brand structure, framing dining as an experience, not just food.
- Inspiration
- Tra Due is a wine bar based on the Italian aperitivo tradition, where the hours before dinner become a time for conversation and transition. Inspired by European maker's marks and hallmark systems, historically used to signify time and origin. The design develops a visual language where each mark represents a shared moment within a defined timeframe. The design centers identity on time rather than food, framing the 6-8 PM period as a ritual of gathering.
- Project Duration
- The project was developed between December 2026 and February 2026 in New York.
- Operation Flow
- The identity shows the energy during the aperitivo hours. The marks appear across tableware, packaging, and signage, gently reminding guests that this is a shared time before dinner. The mean logo suggests connection, while the smaller marks add subtle variations that reflect conversation and gathering. As guests interact with different touchpoints in the space, the system unfolds naturally and consistently. Instead of acting as a static logo, the identity helps shape mood, rhythm, and anticipation within a specific timeframe.
- Image Credits
- Image #1: Creator Yi Chun Lin (Designer), Branding Environmental Design, 2026.
Image #2: Creator Yi Chun Lin (Designer), Whispers (Photographer), Signage Design, 2026.
Image #3: Creator Yi Chun Lin (Designer), Tablewear Design, 2026.
Image #4: Creator Yi Chun Lin (Designer), Label Design, 2026.
Image #5: Creator Yi Chun Lin (Designer), Poster Layout, 2026.
