Craftoria Idaniloju Aami Ọja by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2026 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IdẹÀwòrán· 2026
Craftoria Idaniloju Aami Ọja
Client: Cansu Ferreira
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Àwòrán Category
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About Craftoria Idaniloju Aami Ọja
Atunṣe aami Craftoria ṣàwárí ibi ìpàdé àárín àwọn ìgbòkègbodò iṣẹ́-ọnà ìtàn àti àwọn àṣà ìlera òde òní. Tí a fa ọkàn rẹ̀ yọ láti inú ìran iṣẹ́-ọnà ọdún 1920, aami yìí lo àmì ọ̀rọ̀ serif tí a tún ṣe dáradára àti àpèjúwe àkókò Victoria láti gbé àwọn ìṣètò àwòṣe-pẹ̀lú-nọ́mbà kalẹ̀ gẹ́gẹ́ bí iṣẹ́ tó ní ọlá àti tó mú ìrònújinlẹ̀ wá. Ìṣètò ìgbékalẹ̀ ti ìdìpọ̀ ìfìránṣẹ́ náà ń mú kí ìyípadà rọrùn láti inú ìrọrùn òde sí inú tó ní ìyàtọ̀ gíga, tó kún fún àwọ̀ ọlọ́rọ̀, ó ń ṣe ìṣílẹ̀kùn àpótí gẹ́gẹ́ bí ọ̀nà àbáwọlé sí ìfòkànsí ìṣẹ̀dá. Ìṣètò ìṣọ̀kan yìí ń ṣàárín àárín iṣẹ́-ọnà àtijọ́ tí a fẹ́ràn àti àpẹrẹ ìgbé-ayé òde òní láti gbé ìrírí àwọn olùfẹ́-iṣẹ́-ọnà ga.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Craftoria Idaniloju Aami Ọja jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Craftoria Idaniloju Aami Ọja yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Craftoria Idaniloju Aami Ọja ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Craftoria rebranding aims to inspire joy, mindfulness, and self expression through a creative, accessible activity. The visual identity blends modern simplicity with nostalgic elements by transporting customers to a 1920s splendid art scene. A key innovation is the mailer packaging: muted colored exterior conceals a high contrast, richly colored interior. This design creates a surprise unboxing experience that anchors the transition from the mundane world into a vibrant space of creativity.
- Dimensions & Packaging
- Box dimensions are 514 x 404 x 32 mm to accomodate 40 x 50 artwork.
- Tags
- art, painting, hobby, vintage, illustration
- Production Technology
- The design process utilized a Diverge and Converge methodology. In the Diverge phase, historical art advertisements and vintage studio layouts were analyzed to capture the essence of the 1920s. In the Converge phase, these were distilled into vector assets using Adobe Illustrator. Packaging prototypes were developed to test the surprise effect of the interior colors. Product photography and digital mockups were staged to ensure the brand’s real world experience is translated across web and social media platforms.
- Design Challenge
- The primary challenge was to rebrand a brand that has sold more than 100000 products until then. Avoiding the childish or mass-market aesthetic typical of DIY kits was our aim. Finding the balance between 1920s decorative flair and contemporary clean aesthetics required rigorous typographic testing, eventually pairing a refined serif with an approachable sans-serif. Additionally, ensuring the high-contrast interior print of the packaging didn't bleed into the exterior pastel tones required precise technical coordination with printing specifications to maintain a quality feel.
- Research
- Type: Visual Ethnography and UX Research. Objectives: To elevate the perceived value of paint-by-numbers kits. Methodology: Analysis of historical art eras and contemporary mindfulness trends. Tools: Mood-boarding, color psychology mapping, and unboxing prototyping. Participants: Hobbyists and DIY-creatives. Results: Identified that a "surprise" element in packaging increases emotional brand loyalty. Insights/Impact: Blending Victorian motifs with modern clean lines creates "nostalgic trust." Real-Life Effect: The design turned a commodity product into a giftable, premium lifestyle object.
- Inspiration
- The project is inspired by the art era of 1920s. The aim was to evoke the therapeutic atmosphere of a classic art studio and transport customers to a vintage art studio, while keeping the brand accessible for modern consumers. The sunburst pattern represents the spark of creativity, while the hand-drawn Victorian hand illustration in the logo serves as a literal and metaphorical invitation to engage in manual, tactile creation in an increasingly digital world.
- Project Duration
- 6 months, France and USA
- Operation Flow
- The interaction begins with the receipt of a minimalist, sunburst-embellished mailer. The physical flow is defined by the unboxing surprise: as the customer opens the pastel-toned lid, they are immediately immersed in a rich, dark-colored interior that acts as a visual stage for the art supplies. This transition mimics the act of entering an art gallery or studio. Once the kit is revealed, the refined typography and hand-drawn interior illustrations guide the user through a meditative painting process, turning a simple activity into a premium, multi-sensory journey.
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