Elite Crest Iṣẹ́ Àkọ́kọ́: Àwọn Aago Ọláṣọ̀wọ̀ by Dheeraj Bangur is a highly esteemed winner of the very prestigious 2026 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IdẹÀwòrán· 2026
Elite Crest Iṣẹ́ Àkọ́kọ́: Àwọn Aago Ọláṣọ̀wọ̀
Client: Brandsthan
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Àwòrán Category
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The Design
About Elite Crest Iṣẹ́ Àkọ́kọ́: Àwọn Aago Ọláṣọ̀wọ̀
Àkọsílẹ̀ Ìwé: Elite Crest dá lórí àmì-àkọ́lé kan tí a kọ́ nípasẹ̀ jiometiri tí a ṣètò àti àwọn ìwọ̀nwọ̀n tí a ṣàkóso. Àmì náà ṣàkópọ̀ àkọ́lẹ̀ẹ́ tí serif fún ní ìmísí pẹ̀lú ìpìlẹ̀ tí ó yípo, ó ń dá ìbáṣepọ̀ sílẹ̀ láàrin àwọn ohun èlò olótòrò àti tí ó tẹ̀. Àlàyé olókùn mẹ́rin láàrin ọ̀tọ̀ ń ṣiṣẹ́ gẹ́gẹ́ bí ojú ìpéjọpọ̀ ó sì ń ràn ìdámọ̀ lọ́wọ́ ní àwọn ìwọ̀n kékeré. Àyè òfìfo ń mú ọ̀tọ̀ dúró, nígbà tí àwọn àlà tí a rọrùn ń ṣàtìlẹ́yìn àtúndá tí ó ṣe déédéé. A ṣètò àwòṣe serif pẹ̀lú àlàfo tí a wọ̀n láti pa ètò-ọ̀wọ̀ mọ́ àti ìbáramu ojúran láàrin àmì àti àkọ́lé-àmì.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Elite Crest Iṣẹ́ Àkọ́kọ́: Àwọn Aago Ọláṣọ̀wọ̀ jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Elite Crest Iṣẹ́ Àkọ́kọ́: Àwọn Aago Ọláṣọ̀wọ̀ yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Elite Crest Iṣẹ́ Àkọ́kọ́: Àwọn Aago Ọláṣọ̀wọ̀ ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Elite crest luxury watches embody precision engineering and refined craftsmanship. The design integrates a sculpted crown engraved with a bespoke insignia, symbolizing authority and exclusivity. Premium-grade materials, micro-detailed finishing, and balanced proportions ensure durability with timeless elegance. The harmonious fusion of technical accuracy and aesthetic restraint distinguishes the elite crest as a statement of contemporary horological excellence.
- Dimensions & Packaging
- Primary logo constructed on a modular 100 mm × 100 mm vector grid system for proportional accuracy. Crown engraving application optimized for diameters 5–8 mm with relief depth 0.15–0.25 mm for CNC micro-engraving. Stroke tolerances are maintained at a minimum of 0.20 mm for metal reproduction. Master artwork delivered in SVG, AI, and EPS formats with Pantone metallic reference and CMYK/RGB specifications for cross-medium consistency.
- Tags
- Elite Crest, Luxury Watches, Premium Watch, Watch Branding, Watch Logo, Brandsthan, Brand, Luxury Brand
- Production Technology
- The logo was developed through precision vector construction using modular geometry and optical balance correction. Bezier curve refinement ensured scalable integrity from micro-engraving on watch crowns to large-format applications. The metallic executions were prototyped via CNC-engraved brass and stainless steel samples to test depth tolerance, edge sharpness, and reflectivity. Finishing simulations included brushed, polished, and PVD-coated surfaces to validate luxury-grade reproduction.
- Design Challenge
- The primary challenge was creating a timeless luxury identity that remained highly legible at micro-engraving scale while preserving elegance. Balancing historical watchmaking references with modern geometric clarity required extensive qualitative study and proportion testing. Production limitations at 5 mm, engraving tolerances, and minimal stroke thickness influenced design decisions. Iterative vector prototyping and visual audits ensured clarity, brand recall, and premium perception without compromising manufacturability.
- Research
- Qualitative visual identity research was conducted to develop a crest-based logo with strong legibility and scalability. The objective was to balance heritage symbolism with modern clarity. Historical crest references and geometric proportion systems were studied, followed by sketch exploration and grid-based construction, then refined using vector tools in Adobe Illustrator. The design was tested through size reduction across print and digital formats. Simplified geometry improved clarity and recognition. The outcome supports consistent branding, enhances recall, and ensures adaptable application across business communication and design usage.
- Inspiration
- The inspiration for the Elite crest emerged from the timeless precision of horology and the symbolism of authority embodied in classical crests. The monogram integrates sculpted geometry with a central star element, representing guidance, excellence, and aspiration. Research into luxury watch heritage, material finishing, and crown detailing informed the balanced proportions, ensuring the mark translates seamlessly from flat identity to engraved metal applications.
- Project Duration
- The project started in November 2025 in Jaipur and finished in November 2025 in Jaipur.
- Operation Flow
- The elite crest mark is designed to adapt seamlessly across touchpoints. On the watch crown, it becomes a tactile element that users interact with daily while adjusting time, reinforcing brand presence through touch. On dials, packaging, and digital platforms, the symbol maintains clarity and recognition at any size. Its balanced form ensures legibility, elegance, and consistency, delivering a refined and memorable user experience.
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