Lithuanian Vodka Gold Àpẹẹrẹ Àkópọ̀ Vodka by Studija Creata is a highly esteemed winner of the very prestigious 2015 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2015
Lithuanian Vodka Gold Àpẹẹrẹ Àkópọ̀ Vodka
Client: Stumbras
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #39586The Design
About Lithuanian Vodka Gold Àpẹẹrẹ Àkópọ̀ Vodka
Mímọ́ àti ṣíṣàlàyé jẹ́ àwọn àbùdá pàtàkì tí ó ń fi ìdárayá vodka kan hàn. Wọ́n ní láti jẹ́ kíkún nígbà àtúnṣe àmì-ìṣòwò Lithuanian Vodka Gold – olórí ọjà vodka ní Lithuania. Ní àkókò kan náà, a ṣàfihàn àwọn àbùdá ìdánimọ̀ orílẹ̀-èdè – orúkọ Lithuanian Vodka fúnra rẹ̀ béèrè ìpinnu yìí. Àwọn àpẹẹrẹ ìbílẹ̀ tòótọ́ yípadà sí ìṣètò ìgbàlódé tí ó rọrùn. Nígbà tí a yọ títóbi àmì-iṣẹ́ àtijọ́ kúrò láti ṣẹ̀dá ọ̀ṣọ́ fúyẹ́ tí ó ní àwọn ihò, wúrà náà bẹ̀rẹ̀ sí í tàn ní ọ̀nà tí ó ní ẹ̀wà púpọ̀ sí i.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Lithuanian Vodka Gold Àpẹẹrẹ Àkópọ̀ Vodka jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Lithuanian Vodka Gold Àpẹẹrẹ Àkópọ̀ Vodka yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Lithuanian Vodka Gold Àpẹẹrẹ Àkópọ̀ Vodka ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Purity and clarity, the main properties that reflect a vodka's quality, were emphasized while rebranding Lithuanian Vodka Gold - the vodka market leader in Lithuania. At the same time some features of national identity were introduced to communicate the Lithuanian Vodka name itself. Authentic ethnic motives transformed into a new uncluttered composition. Once the massiveness of the old label was destroyed to create a light, perforated decor, the gold began to shine in a much more elegant manner.
- Dimensions & Packaging
- Capacity: 700 ml. Dimensions: 72 (w) x 295 (h) mm.
- Tags
- Lithuanian, vodka, gold, transparent, ethnographic, modern, design, Stumbras, Studija Creata
- Production Technology
- Glass bottle, transparent label and flexographic print.
- Design Challenge
- Besides the advantages they give, transparent labels create some obstacles: foil looks plane, embossing is impossible, tiny elements on transparent background might be less visible on the market shelves. Numerous proof prints were done, varying lacquer components and different foils, to achieve expressive and prosperous result.
- Research
- Lithuanian Vodka is the most popular vodka brand in the country, therefore consumers were highly addicted to the former look of the product. As the label was to be changed significantly, to retain recognition of the product certain links to the previous design had to be found. The former shield-shaped label was split into several repetitive elements reminiscent of the same shape. Perforated decor destroyed the massiveness of large foil area, meanwhile the scattered reflections make the label not less golden.
- Inspiration
- The infinite treasury of Lithuanian national heritage.
Sun beams playing on the drops after the rain.
Wide gamut of delicate golden undertones. - Project Duration
- "Lithuanian vodka Gold" was updated in 2014.
- Operation Flow
- Pure and clear label design communicates the same properties of the product.
- Team Members
- Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "Stumbras") - Image Credits
- Edgaras Marozas
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