Destination Paris Bercy Idamọ Ami Iyasọtọ by Fanny De Bray is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IrinÀwòrán· 2020
Destination Paris Bercy Idamọ Ami Iyasọtọ
Client: Made For You
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Àwòrán Category
Verified Award Winner
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About Destination Paris Bercy Idamọ Ami Iyasọtọ
Destination Paris Bercy jẹ idamọ wiwo kan ti a ṣẹda fun ibi-ìṣẹlẹ kan ni Paris. Idamọ naa ṣàfihàn agbègbè Paris Bercy gẹ́gẹ́ bí ibi tí àwọn akọ́ṣẹ́mọṣẹ́ àti gbogbo ènìyàn lè ṣe àwọn ìṣẹlẹ. Èrò náà ń fa àwokose láti inú àwọn iwe-akọsilẹ ìrìnàjò àti àwọn kaadi ìfiwéra fún ayẹyẹ isinmi. Àmi-ìdámọ̀ (logo) ni a tẹ̀ jáde bí àmi ìwé-ìrìnnà (passport stamp), tí ó sì ń ṣiṣẹ́ gẹ́gẹ́ bí àmì ìdánilójú ìwọ̀n-iye. Alábàáṣiṣẹ́pọ̀ kọ̀ọ̀kan ni a fihàn nípasẹ̀ àmì-ìdámọ̀ kan ní ìrísí àmì-ontẹ, tí ó ń dá ìforúkọsílẹ̀ kan ṣoṣo tí ó so ọ̀pọ̀lọpọ̀ ọgbọ́n-iṣẹ́ pọ̀. Ààlà aláwọ̀ búlúù, funfun àti pupa ń rántí àwọn àpò-ìwé afẹ́fẹ́ (airmail) ìgbàanì àti ẹwà ilẹ̀ Faransé. A ti lo idamọ náà sórí káàdì-iṣẹ́, ìwé kékeré àti oju-òpó wẹẹbu.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Destination Paris Bercy Idamọ Ami Iyasọtọ jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Destination Paris Bercy Idamọ Ami Iyasọtọ yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Destination Paris Bercy Idamọ Ami Iyasọtọ nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Made for you worked with a team of event and meeting experts on their new project: offer professionals and a wider public a unique and memorable place to host their events. Through a new visual identity and a website, Made for you packaged Paris Bercy area as a destination where everyday is an event. Destination Paris Bercy is not only a place to host events, a hub of services and a responsive space that can welcome tailor made projects; it is the place where work meets life. Made for you found its tone of voice in travel diaries to create a travel guide to Paris Bercy and its visual references in holiday postcards to create a correspondence with the public. The logo, printed just like a passport stamp, is a label of quality, clear and dynamic just like the actors of Destination Paris Bercy. They are each represented by their logo in a stamp shape, creating a single signature identity to unify their diverse expertise. The typical French postcard blue white and red Marie-Louise is a reminder of the made in France quality and charm of the place. Made for you is making sure every communication point such as the brochure, newsletter, blog, website and manifesto are sending a unique message the world over: come discover Destination Paris Bercy.
- Dimensions & Packaging
- Business card : 85 X 55 mm
booklet : A4 - Tags
- event, business, graphic design, paris
- Production Technology
- Logo
Business card
booklet
Web site - Inspiration
- The idea is to take a Marie-louise inspired by the old aerial envelopes which is a symbol recognizable by foreigners and provincials.
- Project Duration
- Le projet a démarré en mai 2016 après avoir remporté l'appel d'offre. Le site a été lancé fin 2017. Puis en 2018, il y a eu la plaquette puis la vidéo.
- Team Members
- Fanny de Bray (Creative director)
Louise Lecarpentier (Copywriter)
Damien Virot (Web developer) - Image Credits
- Photographe : Maxime Huriez
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