IGPizza Idamo Ile-iṣẹ by Emanuele Grittini & Giuseppe Liuzzo is a highly esteemed winner of the very prestigious 2018 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IrinÀwòrán· 2018
IGPizza Idamo Ile-iṣẹ
by Emanuele Grittini & Giuseppe Liuzzo
Client: IGPizza
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Àwòrán Category
Verified Award Winner
Verify Award Status for #65396The Design
About IGPizza Idamo Ile-iṣẹ
IGPizza jẹ idamo ile-iṣẹ ti a ṣẹda fun ami-ọja pizza tí a máa ń ra kí a tó lọ. Idamo yìí dá lórí àwọn àpẹrẹ tí a mú jáde láti inú àwọn ìrísí tí a rí lórí pizza, àwọn àpẹrẹ wọ̀nyí sì ń dá àwọn ìrísí (textures) tí a lò káàkiri àwọn ohun èlò ilé-iṣẹ àti ìtòlẹ́sẹẹsẹ ibi títà. Ère pizza tí ó rẹ́rìn-ín tí ahọ́n rẹ̀ jáde fún ami-ọja náà ní ìwà ọ̀rẹ́ àti ìtẹ́wọ́gbà. A tẹ àpótí pizza náà pẹ̀lú ọ̀nà ìtẹ̀wé flexography, nígbà tí a fi àwọ̀ Pantone tẹ ìwé àkọsílẹ̀ ọjà (flyer menu) pẹ̀lú ọ̀nà ìtẹ̀wé screen. Àwòrán tí ó wà lórí àpótí náà tún ní àwọn ọ̀rọ̀ ìpolówó àti àlàyé bí a ṣe lè ra ọjà náà. A dá idamo yìí pẹ̀lú alábàáṣiṣẹ́ (client) nípasẹ̀ ìṣètò tí àwọn méjèèjì kópa nínú rẹ̀.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
IGPizza Idamo Ile-iṣẹ jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé IGPizza Idamo Ile-iṣẹ yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún IGPizza Idamo Ile-iṣẹ nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- IGPizza was created to revolutionize the world of takeaway pizza, bringing the experience of the best italian gourmet restaurant directly to your home, at work, in the park or anywhere else you like.
The brand has two aspects that characterize it, first of all concerning the products used to create the pizza, these are all of the highest quality and come from agricultural holdings of excellence with certification. Secondary aspect is the friendly and welcoming aspect of the brand, which requires it to be different from competitors by offering a tailored service and close to the customer proposing innovations and attention to detail. - Dimensions & Packaging
- The packaging structure that contains the pizza has been chosen among some of the best on the market and meets all the needs in terms of product protection as per ISO guidelines. The graphics applied to the box were made to make the whole inherent to the brand with the aim of communicating it to the best and allowing inclusion of communication elements such as links to social media, promotional texts and explanation on how to place the order via the website of the brand.
- Tags
- Friendly, pizza, food, colorful, funny
- Production Technology
- The project was realized through the use of various printing techniques, from flexography for pizza packaging to screen printing with Pantone colors for the flyer menu. As a project approach, participatory planning was implemented to involve the client in the selection phase and to better understand the decisions taken and the direction followed.
- Design Challenge
- It was very difficult to represent the brand and its so many different souls in a single graphic sign that made it recognizable and different from its competitors, and the processing of pizza delivery materials was complex as they can only be printed with certain techniques that do not possess a high degree of resolution and precision, to remedy the problem we have carried out an extensive research on the most suitable technique and compatible with the design and redesigning the packaging several times to obtain the result.
- Research
- The flow of design was based on the search for a friendly and "greedy" image that represented the values of the brand, the goal was to be represented of haute cuisine but with a friendly and playful appearance. The result has allowed the brand to be very characteristic and to be always reconfortable, becoming in a short time an icon of the same and its peculiarities.
- Inspiration
- The brand identity has been influenced a lot by the patterns derived from the shapes that are visualized on a pizza, this has led us to create different textures useful for the realization of the corporate materials and the layout of the location.
In addition, the extreme friendly aspect has led us to design a pizza that is smiling like a pigeon, with a tongue that comes out of its mouth as a sign of liveliness and sympathy. - Project Duration
- The project start in July 2016 in Milan and finished in December 2016 in Milan.
- Operation Flow
- The interaction with the brand identity takes place in different phases, first of all, the user's use of the menus and the packaging that contains the pizza, these materials have been specifically designed to be friendly and communicative, bringing to the consumer all the souls of the brand and its vision. Secondly, the user with the social part, specifically designed to respect the corporate graphic coordinated and to make the published contents interesting and visible. Finally, the brand interacts with its users at the point of sale and in the materials associated with it, here the environment has been designed to allow the brand's client to immerse himself in his essence so that he can appreciate its peculiarities and understand its principles.
- Team Members
- Graphic Designer & Art Director: Emanuele Grittini
Graphic Designer & Art Director: Giuseppe Liuzzo
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