Feral Horses Brand Identity Idamo Ajọ by Emanuele Grittini is a highly esteemed winner of the very prestigious 2018 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
FàdákàÀwòrán· 2018
Feral Horses Brand Identity Idamo Ajọ
Client: Feral Horses
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Àwòrán Category
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The Design
About Feral Horses Brand Identity Idamo Ajọ
Idamo Ami Iyasọtọ Feral Horses jẹ idamo ajọ ti a ṣe apẹrẹ fun ile-iṣẹ kan ti n ṣiṣẹ ni pápá idokoowo iṣẹ-ọnà òde-oni. Idamo yii n ba awọn olùgbọ́ mẹ́ta sọ̀rọ̀: awọn olufẹ́ iṣẹ́ ọnà, awọn oníṣòwò akọ́ṣẹmọṣẹ́, ati awọn awarí tí ó ní ìfẹ́-ọkàn láti ṣàṣeyọrí. Àmì-àwòrán kan ṣoṣo ló so apá iṣẹ́-ọnà àti apá owó ti ami iyasọtọ náà pọ̀. Àmì náà àti onírúurú ẹ̀yà rẹ̀ jẹ́ pípé pátápátá ní pixel, tí ó fi jẹ́ pé àmì náà ń wà ní kedere àti ìdámọ̀ rọrùn nígbà gbogbo. A ti ṣàlàyé àwọn àwọ̀ pẹ̀lú ètò Pantone, lẹ́yìn náà ni wọ́n yí padà sí sRGB àti CMYK. Àwọn fonti tí a yàn ń ṣiṣẹ́ dáradára ní ìtẹ̀wé àti lórí ìhọ̀rọ̀ ẹ̀rọ.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Feral Horses Brand Identity Idamo Ajọ jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Feral Horses Brand Identity Idamo Ajọ yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Feral Horses Brand Identity Idamo Ajọ jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The brand has three diverse targets: art enthusiasts, professional traders, and curious achievers.
The company operates within the contemporary art investment field.
The naming had to express the business vision of freeing art investment.
Finally, due to Feral Horses’ mission to mingle the artistic world with the financial one, it was also crucial to come up with a fil rouge that would have brought some harmony and would have balanced creativity and uniqueness with strictness and standards. - Dimensions & Packaging
- All corporate product supports meet ISO standards. The color palette was decided first through the Pantone system and then declined into sRGB for the web and CMYK for cases where printing was impossible via Pantone. The fonts used for the realization of the project are compatible both with printing and with web visualization. The pictogram and the set of variants of the logo are pixel perfect so as to be always recognizable and well distinguishable.
- Tags
- art, investment, economy, financial, artist, artwork,
- Production Technology
- For the development of the project the practice of "participatory planning" was used, this technique increases the interaction between the designer and the client, making sure to develop a project in a more linear way, sharing the various choices, informing and training the client on the rules and practices that have been followed by case history to better understand the decisions made by the designer.
- Design Challenge
- The most complex part of the design was to find the right combination between the art and finance sectors. This is because the brand is made up of a team of young professionals willing to show their diversity and the innovation of their project. Furthermore, the naming chosen by the client had to be inserted into a logo that gave the idea of a serious and stable company even if linked to the world of investment in art, so as to give confidence to investors.
- Research
- The design was carried out together with the customer to facilitate the understanding of the project, the main objective was the representation in a single pictogram of all the souls of the brand and the sectors in which it operates. Very intense the phase of realization of the logo of the brand, with various proposals to get to the winning one. In addition to satisfying the customer, the result obtained several appreciations and helped the brand achieve its goals.
- Inspiration
- The design inspiration is derived in part from the understanding of the values that the client wanted to convey, and partly from the desire to create a strong and unique project in the sector that is inspired by a strong and concrete line to be well defined and recognizable.
- Project Duration
- The project started in October 2016 in Milan and finished in january 2017 in Milan.
- Operation Flow
- The interaction with the brand identity takes place in different phases, first of all through the slides that are pro-rated in the various conventions and webinars where the client promotes his activity. Secondly, the customer of the brand, interacts with the brand through corporate materials suitable for promotional use such as folders for documents. Lastly, the users of any type, interact with the social part, specifically designed to be respected in the corporate graphics.
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