Kalitva Katalogi Ọja by Lana Raizen is a highly esteemed winner of the very prestigious 2019 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IdẹÀwòrán· 2019
Kalitva Katalogi Ọja
by Lana Raizen
Client: Kalitva
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Àwòrán Category
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The Design
About Kalitva Katalogi Ọja
A ṣẹda iwe orukọ fun olupese Russia ti awọn ohun elo sise. Bii abajade familiarization alaye ati igbekale afiwera ti gbogbo awọn ikojọpọ, a yan turari ti o dara julọ, ewe ati ẹfọ, eyiti o ṣe agbekalẹ apẹrẹ ti katalogi ati ṣe afihan awọn anfani ti gbigba kọọkan. Ideri akọkọ ti katalogi ti a ṣe pẹlu gige ni irisi pan din-din, nipasẹ eyiti fọto awọ awọ ti gbigba gbigba fihan. Awọn ọwọ ti pan-din-din ati awọn obe lori ideri keji jẹ varnish nipasẹ lacquer asọ-afọwọ, ti nfarawe agbegbe gangan ti awọn kapa wọnyi.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Kalitva Katalogi Ọja jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Kalitva Katalogi Ọja yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Kalitva Katalogi Ọja ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The catalog of cooking utensils for Russian manufacturer. It shows the advantages of each collection, each item from a different angle. The overall picture is complemented by photos of food, spices, herbs. The main cover of the catalog is made with a cutting in the form of a frying pan, through which the color photo of the new collection shows through. The handles of the frying pans and pots on the second cover are varnished by soft-touch laque, imitating the actual coverage of these handles. Photo and video can not convey this effect and sensations.
The catalog was presented by the company at an international exhibition HouseHold 2018. - Dimensions & Packaging
- Width 210 mm x Depth 9 mm x Height 250 mm
- Tags
- catalog, book, product, kalitva, design, creative, page, layout, booklet, brochure, utensils
- Production Technology
- Main cover: matt paper, 300g/m2, a cutting in the form of a frying pan.
Second cover: glossy paper, 250g/m2, matt soft-touch laque on handles.
Pages: matt paper, 170g/m2. - Design Challenge
- The main difficulties arose with the selection of the most appropriate photos. But since there were no angles necessary for this design, it was decided to make a professional photo session for each collection. At this stage there was a difficulty in transmitting authentic colors and textures.
But thanks to the game of lighting and professional processing, I achieved a realistic view of each subject. - Research
- As a result of detailed familiarization and comparative analysis of all collections of utensils by this manufacturer, the most suitable spices, herbs and vegetables were selected, which complemented the design of the catalog and highlighted the advantages of each collection.
I used the design with two main colors - white and deep red. The most collections are dark or black, they go well with that colors. - Inspiration
- The beauty of the collections inspired me to such a presentation catalog. I wanted to show the advantage and uniqueness of each collection, its difference from others.
- Project Duration
- The project started in July 2018 and finished in August 2018. Russia, Moscow and Novosibirsk
- Operation Flow
- The catalog opens with information about the company and a description of the technologies that were used in the manufacture of utensils. Then there is the decoding of the main icons and symbols. The following is a section of premium collections with photographs, a detailed description and composition of each one. Then it shows popular collections with the same presentation structure.
There is a section with classic aluminum cookware, which the company has been producing since 1954 at the end of the catalog. Recommendations for the care of each type of collection are described on the last pages and a sheet for notes finish the catalog. - Team Members
- Lana Raizen
- Image Credits
- Photographer: Sergey Fedotov, Kalitva
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