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The Rules of War Àwọn Àyà Àpèjúwe by Mirna Noaman

The Rules of War Àwọn Àyà Àpèjúwe by Mirna Noaman is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.


FàdákàÀwòrán· 2020

The Rules of War Àwọn Àyà Àpèjúwe

by Mirna Noaman

Client: International Committee of the Red Cross

Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Àwòrán Category

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Colors

The Design

About The Rules of War Àwọn Àyà Àpèjúwe

Àwọn Òfin Ogun jẹ́ àwọn àyà àpèjúwe nípa òfin ìjẹ̀wọ́gbé ẹ̀dá alárinrin àgbáyé àti àwọn òfin ìdálẹ́kun nínú ìjà ológun. Àwọn àyà náà lo àyè òfo púpọ̀ jùlọ, láìsí àwọ̀, ìrísí tàbí àwòrán tí ó lè tọ́ka sí ẹ̀gbẹ́ èyíkéyìí nínú ìjà. Àwọn kókó mẹ́rin fi hàn àwọn ẹ̀kọ́ tí ó wọ́pọ̀ láàrin òfin ìjẹ̀wọ́gbé ẹ̀dá alárinrin àgbáyé àti Kùránì. Wọ́n ṣẹ̀dá àwọn àyà náà láti mú àwọn òfin wọ̀nyí súnmọ́ àwọn ẹni tí ń sọ èdè Lárúbáwá àti àwọn Mùsùlùmí lásìkò Ramadan. Àyà kọ̀ọ̀kan wọ̀n mílíméta 1000 nípa 700, wọ́n sì ṣe é fún ìlò tí a tẹ̀ jáde àti ti oní-ẹ̀rọ díjítà.

The Recognition

About the Àmì-ẹ̀yẹ Fàdákà A' Design Award

The Rules of War Àwọn Àyà Àpèjúwe jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé The Rules of War Àwọn Àyà Àpèjúwe yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. The Rules of War Àwọn Àyà Àpèjúwe jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The thought-provoking poster design series utilizes mostly negative space to illustrative conceptual ideas about the rules of restraint in conflict. The brief entailed to include no colors, shapes, or figures that could point fingers at any sides of warring conflict, and so the use of a neutral but powerful image was the answer.
Dimensions & Packaging
1000 mm x 700 mm x 200 gm
Tags
Peace, War, Humanitarian, Quraan, Islam, Poster Design, Poster, Conflict
Production Technology
iPad Pro, Adobe Photoshop, Adobe Illustrator, Quraan, Red Cross Library
Design Challenge
The biggest obstacle creating visuals for a neutral and impartial organization whose communication work directly affects its ability to have the unique access it has to
Research
To kickstart, an observation of the perception of the Red Cross in the Arab region amongst Muslim countries was taken note of, which was that it was a Christian organization that is secular even in providing aid and people were skeptical to donate money to it. Research was conducted on the similarities between International Humanitarian Law, which is essentially the mandate of Red Cross, and Quraan, which is in some sense the "mandate" of the aforementioned audience. The similarities were very clear and directly instructed, and therefore, four themes were identified to be visualized.
Inspiration
Created for the worst of times, International Humanitarian Law preserves the core of our common humanity. However, with the amount of shocking violations to it nowadays, its capacity to provide real protections for the victims of today's complex armed conflicts has been in question by many. To bring international humanitarian law closer to Arab speaking audiences and Muslim communities during Ramadan, this set of posters was created to stir conversation and communicate the very similar teachings of International Humanitarian Law and Islam.
Project Duration
This project was created during the month of May 2019 in Cairo, Egypt.
Operation Flow
These posters are designed to live both in printed and digital form. On social media platforms belonging to Red Cross, the posters garnered great relevance to the audience, and was shared widely. With people supporting the messages of peace and being in favor of promoting humanitarian values.
Patents
Copyrights belong to the International Committee of the Red Cross, 2019.
Team Members
Mirna Noaman
Salma Nasrallah
Safaa Abdelbaky
Ahmad Al Dawoody
Martin Unternaehrer
Image Credits
Illustrator / Creative Director: Mirna Noaman

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