Menogga Ìṣẹ́ Àkọ́kọ́: Ìṣàpẹẹrẹ Àmì Òwò (Branding Design) by 1983Asia is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IdẹÀwòrán· 2020
Menogga Ìṣẹ́ Àkọ́kọ́: Ìṣàpẹẹrẹ Àmì Òwò (Branding Design)
by 1983Asia
Client: 1983Asia
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Àwòrán Category
Verified Award Winner
Verify Award Status for #86957The Design
About Menogga Ìṣẹ́ Àkọ́kọ́: Ìṣàpẹẹrẹ Àmì Òwò (Branding Design)
Ọ̀rọ̀ Ìwé: Menogga jẹ́ ìṣàpẹẹrẹ àmì òwò tí a gbé kalẹ̀ lórí àṣà ìbílẹ̀ àwọn ẹ̀yà kékeré Zhuang ní China. Àṣà Zhuang ní ìtàn àtọwọ́dọ́wọ́ kan tí ó sọ pé àwọn ènìyàn ni a bí láti inú òdòdó, àti pé òrìṣà obìnrin Menogga ni a ṣì ń bọ̀wọ̀ fún títí di òní olónìí. Ìdámọ̀ àmì òwò yìí ń fi ẹ̀mí obìnrin, inú rere àti ìfaradà tí a rí nínú ìtàn àtọwọ́dọ́wọ́ yìí hàn. A ṣàyẹ̀wò (scan) àwọn àwòrán aṣọ ìbílẹ̀ Zhuang, a sì tún wọn yà pẹ̀lú ẹ̀rọ ìṣàpẹẹrẹ dígítàlì láti fi dá ìlànà ìríran òde-òní kalẹ̀. A lo ìdámọ̀ yìí sórí aṣọ, àpólá (packaging) àti agbáàkẹ́tẹ́, ní lílo ọ̀nà ìtẹ̀wé gbígbóná (hot stamping), iṣẹ́ ọnà oníṣírọ́ (embroidery) àti ìlànà flocking. Ète náà ni láti fi àṣà Guangxi hàn fún ọ̀pọ̀lọpọ̀ àwùjọ ní àgbáyé.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Menogga Ìṣẹ́ Àkọ́kọ́: Ìṣàpẹẹrẹ Àmì Òwò (Branding Design) jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Menogga Ìṣẹ́ Àkọ́kọ́: Ìṣàpẹẹrẹ Àmì Òwò (Branding Design) yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Menogga Ìṣẹ́ Àkọ́kọ́: Ìṣàpẹẹrẹ Àmì Òwò (Branding Design) ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- 1983ASIA did this project for discovering the traditional culture from the Zhuang minority in China. The Zhuang minority culture has a legend that human are born from flowers, and today they still worship the goddess named Menogga. Even Menogga is a legend story belongs to a minority, but 1983ASIA still find the beauty behind this story. This concept explains the Zhuang natural connotations of the female spirit, fraternity and tolerance.We injected this concept into the brand.
- Dimensions & Packaging
- Over bright oil, hot stamping, hot silver, hot laser, embroidery, flocking
- Tags
- Package design, branding design, traditional culture, Asian design
- Production Technology
- 1983ASIA team conducted cultural research into Menogga. However, Menogga is a traditional image which is too ancient. Therefore, We scanned the traditional Zhuang minority fabric Menogga image and designed through AI, PS and other software. Except the visual brand design, 1983ASIA also designed derivatives such as clothing, package and umbrella etc.
- Design Challenge
- The emphasis of this project is Chinese minority culture, bring the ancient not known culture to the daily life with modern design skills. The long-term goal of this project is make people understand the insight of our culture and enjoy the minority history.
- Research
- Chinese minority culture. 1983ASIA went to Guangxi province to do the research. The research was done through collect information by talked to Zhuang minority people who live in there, and read relative articles.
- Inspiration
- The Menogga goddess are the inspiration source for the design this time. There are more than 50 minorities in China, and 1983ASIA designed this project show the amazing culture from the Zhuang minority to the world. 1983ASIA brings the traditional character form their culture with modern design for inheriting, and making Menogga become a promoter of Guangxi province aesthetics culture is our design goal.
- Project Duration
- this project finished in March 2018 in Guangxi China
- Operation Flow
- The most important part of branding is the spirit which include the story behind, impressive image and aesthetic communication. Menogga retains the aesthetic feelings of many matriarchal societies and extends the aesthetic characteristics of women’s aesthetics, therefore, 1983ASIA designed from females perspective to transform the emotion to people. Also, the historical stories behind combine with modern design skills make communication more effective.
- Patents
- 1983ASIA
- Team Members
- Susu
Yao
Li Hong Yu
He Jing
Cai Xiu Ling - Image Credits
- 1983ASIA
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