Pony Pack Tea Iṣẹ́ Àkọ́kọ́: Ìpò Ẹ̀bùn Tíì láti ọwọ́ Xiang Qian, Deng Zhehao and Yao Wenliang jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2020 Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
FàdákàÌdìpò· 2020
Pony Pack Tea Iṣẹ́ Àkọ́kọ́: Ìpò Ẹ̀bùn Tíì
látọ̀wọ́ Xiang Qian, Deng Zhehao and Yao Wenliang
Oníbàárà: Rufy Design
Aṣẹ́gun Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #87642Àpẹrẹ Náà
Nípa Pony Pack Tea Iṣẹ́ Àkọ́kọ́: Ìpò Ẹ̀bùn Tíì
Àpótí Tíì Pony Pack jẹ́ àpẹẹrẹ ìpò-ẹ̀bùn tí a ṣẹ̀dá fún tíì olówó-iyebíye. Èròngbà náà tẹ̀lé ìtàn ọ̀pọ̀lọpọ̀ ọdún ti ṣíṣe tíì, nínú èyí tí a ti tọ́jú àwọn ọ̀nà àbáyanu tí a sì so wọ́n pọ̀ pẹ̀lú ìṣàkóso ìmúṣẹ ọjọ́-òní. Àwọn àmì àkọsílẹ̀ Ṣáínà tí a kọ ní àwọn ọ̀nà ti oríṣiríṣi àkókò ni a to lélórí ojú-ìta láti fi ìpìtàn tí a gbé kọjá àkókò hàn. Àkójọpọ̀ náà ní àpótí àti àpò kánfáàsì kan tí a fi okùn tìtì so pa. A lo bébà tí ó ní ìrísí rírọrùn, pẹ̀lú títẹ̀ àwòrán, fífi idẹ ṣe àti títẹ̀ àwòrán-jáde. Àwọn ìrísí náà rán ni létí àwọn ọ̀pá tíì àti àkàrà tíì.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Fàdákà A' Design Award
Pony Pack Tea Iṣẹ́ Àkọ́kọ́: Ìpò Ẹ̀bùn Tíì jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Pony Pack Tea Iṣẹ́ Àkọ́kọ́: Ìpò Ẹ̀bùn Tíì yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Pony Pack Tea Iṣẹ́ Àkọ́kọ́: Ìpò Ẹ̀bùn Tíì jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- The unique attribute of this project lies in the use of a relatively obscure design idea, with the text of different ages as the main body of the tea process to connect the heritage
- Ìwọ̀n àti Àpò
- Box x24.2cm*y15cm*z5.1cm bag x63cm*d10.5cm
- Àwọn Àkọlé
- Tea packaging design, gift box packaging design, calligraphy, Oriental charm design
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- Canvas slanting across the belt tea bag, rope tightening knot type, screen printing, bronzing, convex, simple texture paper
- Ìpèníjà Àpèsè
- The challenge of the research and development of high-end gifts comes from how to explore the historical origin of the brand itself, so as to interpret the form, charm and soul in line with the product temperament in essence, and at the same time, to ensure that the cost of packaging form will not lead to the soaring cost of mass production.
- Ìwádìí
- 1. Research type: the user group is high-end consumers aged 25-45 years old.
2. Research objectives and methods: to find the essential value demand behind high-end gifts, conduct research, simulation, inquiry and analysis
3. Data collection and research tools: inspiration board, mind map, database
4. Research effects of participants or real-life phenomena such as experiments, results, insights and influences, business, society and design itself: through data research, simulation gifts, and search for experimental participants who meet the characteristics without telling them to buy finished products and send them to friends and then conduct investigation. It is found that high-end consumer groups not only have requirements for the quality of the product itself, but also have certain requirements for the historical origin behind the product as well as the aesthetic feeling of packaging design form and the charm it shows. We have therefore integrated the three to highlight the quality, heritage and extraordinary taste of the gift, in order to gain the ultimate buyer a solid friendship and praise in return. - Ìmísí
- The inspiration comes from its tea making process. On the basis of traditional techniques, the key parts of the tea are kept and the modern scientific management is introduced. After hundreds of years, the traditional part of tea has been preserved with better production techniques. Therefore, the superposition of the writing styles of different ages is used to express the inheritance of quality across time.
- Àkókò Iṣẹ́ Àkànṣe
- 2017-2017.9 changsha, hunan province, China
- Ìlànà Ìṣiṣẹ́
- The design target customers are 25-45 years old in the middle and high-end consumption capacity of the crowd. The starting point of this design is the brand story, the special structure of the product and the Oriental spirit. The tea Marvin is the background, and the special structure of the product is combined with the shape of the tea column and tea cake. To create a cultural background, special appearance modeling, Oriental aesthetics of the collection level gift packaging, is the design for the final buyers of the integration and optimization of the value set, to create value for the buyers.
- Àwọn Ọmọ Ẹgbẹ́
- Planning: liu jun
Designer: xiang qian
Assistant: li sai
Text collation：Yao wenliang - Ìfọwọ́sí Àwòrán
- Photo # 1: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 2: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 3: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 4: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 5: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang。
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