EXP Brasil Brand Apẹrẹ Iyasọtọ láti ọwọ́ Mateus Matos Montenegro jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2020 Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran.
FàdákàÀwòrán· 2020
EXP Brasil Brand Apẹrẹ Iyasọtọ
látọ̀wọ́ Mateus Matos Montenegro
Oníbàárà: EXP Brasil
Aṣẹ́gun Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Àwòrán
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #87730Àpẹrẹ Náà
Nípa EXP Brasil Brand Apẹrẹ Iyasọtọ
Apẹrẹ fun ami iyasọtọ EXP Brasil wa lati awọn ipilẹ ẹgbẹys ti iṣọkan ati ajọṣepọ. Gbẹgbẹ idapo laarin imọ-ẹrọ ati apẹrẹ ninu awọn iṣẹ wọn bi ninu igbesi aye ọfiisi. Ẹya idankan jẹ aṣoju iṣọkan ati agbara ti ile-iṣẹ yii. Apẹrẹ X jẹ lẹta ti o muna ati ti iṣọpọ ṣugbọn imọlẹ pupọ ati imọ-ẹrọ. Aami naa ṣe aṣoju igbesi aye ile-iṣere, pẹlu awọn eroja ninu awọn lẹta, mejeeji lori aaye ti o ni idaniloju ati odi ti o papọ awọn eniyan ati apẹrẹ, ẹni kọọkan ati apapọ, o rọrun pẹlu imọ-ẹrọ, iwuwo ati iwuwo, ọjọgbọn ati ti ara ẹni.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Fàdákà A' Design Award
EXP Brasil Brand Apẹrẹ Iyasọtọ jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé EXP Brasil Brand Apẹrẹ Iyasọtọ yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. EXP Brasil Brand Apẹrẹ Iyasọtọ jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- The proposal appropriates the elements of unity, partnership, robustness, lightness and technology that are as much used in the projects as in the office structure, and in its various areas of expertise within Architecture, Urbanism and Engineering. The union is the strength of this company.
The union between people and forms; individual and collective; simple with technological; lightweight and robust; professional and personal.
To unify all these elements, it was used an element of the source design in an integrated and solid way.
In the typography, the special design of the letter E uses the negative space to create with the letter X a house icon, reinforcing the commitment of the studio.
The letter P has the lower part in a curve, relating with the design of an open door in a blueprint. - Ìwọ̀n àti Àpò
- The design was designed in CMYK, making it easy to print on a variety of media, but always thinking about RGB space and how shapes and colors would fit in the middle of the light.
- Àwọn Àkọlé
- Architecture, brand, logotype, engineering, contruction, design
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- Many elements have been created to complement the brand. From business cards, Billboard for the contruction site, printed portfolio, design patterns, social media, t-shirts and coffee mugs.
Each one with its technology, from offset printing, screen printing and acrylic UV printing. - Ìpèníjà Àpèsè
- The great creative challenge was to bring and express all the union, quantity, malleability and quality of the functions and areas that the company provides. Putting it all together into one symbol, in the positive and negative space, that represented the soul of the company.
- Ìwádìí
- Research was done in various areas related to architecture and engineering, from magazines, visits to works in progress and completed, and one day analyzing the structure and how the company works internally with its employees.
- Ìmísí
- The brand has an immense importance for the business because it symbolizes a great everything of the company, its ideals, quality, concepts, designs, technology, its way of attending to the customer, its unique peculiarities.
The EXP Brasil brand was born from these principles, appropriating the mixture between technology and design, and inserting this concept into the letter X, which has in itself the idea of the correct place, the point of the question and the answer. The use of the negative space was also included in the typography, to reaffirm the studio concept and position. - Àkókò Iṣẹ́ Àkànṣe
- The project started February 2018 and ended in January 2019
- Ìlànà Ìṣiṣẹ́
- The brand interacts with its medium, whether it is paper, business card, outdoor signs or billboards. Exactly representing all this union and interaction between its employees and their areas of expertise within Architecture and Engineering. The negative space in the typography interacts with the product, a building, a house, a construction.
- Àwọn Ọmọ Ẹgbẹ́
- Mateus Matos Montenegro
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