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Changing Perspectives Iṣẹ Ayirapada Ojú-Ọ̀nà láti ọwọ́ Haley Tebo

Changing Perspectives Iṣẹ Ayirapada Ojú-Ọ̀nà láti ọwọ́ Haley Tebo jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2020 Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran.


IdẹÀwòrán· 2020

Changing Perspectives Iṣẹ Ayirapada Ojú-Ọ̀nà

látọ̀wọ́ Haley Tebo

Oníbàárà: Haley Tebo

Aṣẹ́gun Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Àwòrán

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Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí

Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #87839

Àwọ̀

Àpẹrẹ Náà

Nípa Changing Perspectives Iṣẹ Ayirapada Ojú-Ọ̀nà

Iyipada Ìwoyi jẹ́ ìṣètò ìkọ̀wé àyíká tí a ṣe fún àwọn pátákó gíláàsì ilé iṣẹ́ ọnà yunifásítì kan. Wọ́n gé àwọn ìrísí lẹ́tà náà láti inú fainali kurukuru, tí wọ́n sì ṣe déédéé láti dá ìhìn tí a lè kà bí àwọn ènìyàn ṣe ń kọjá. A lè kà ìhìn náà láti ẹ̀gbẹ́ méjèèjì, nítorí náà àwọn olùwòran a máa dúró tí wọ́n a sì máa gbéra láti parí ìwé náà. Ìwọ̀n gíga lẹ́tà kọ̀ọ̀kan jẹ́ nǹkan bí ẹsẹ̀ kan sí méjì, tí ó ń yàtọ̀ sí ìjìnnà láti ọ̀dọ̀ olùwòran. Ìmọ́lẹ̀ tí ń kọjá láàrin àwọn pátákó náà a máa tún àwọn ìrísí lẹ́tà náà ṣe gẹ́gẹ́ bí òjìji àti ìfarahàn. Ìṣètò yìí ń pe àwọn ènìyàn kárí ilé-ìwé gíga láti bá ìkọ̀wé náà ṣiṣẹ́ pọ̀.

Ìdánimọ̀ Náà

Nípa Àmì-ẹ̀yẹ Idẹ A' Design Award

Changing Perspectives Iṣẹ Ayirapada Ojú-Ọ̀nà jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Changing Perspectives Iṣẹ Ayirapada Ojú-Ọ̀nà yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Changing Perspectives Iṣẹ Ayirapada Ojú-Ọ̀nà ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.

Lẹ́yìn Àpẹrẹ Náà

Àkójọ Ìròyìn

Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.

Àwọn Ohun Àkànṣe
This interactive installation compels the viewer to move in such a way to view the piece differently. As people walk by, the shapes align to form a message, which can be read walking from either direction. Installed on an art building at a university, the piece can be viewed from inside the gallery or across campus and draw people to it. The lighting also reflects the shapes of the typography in the form of shadows and reflections.
Ìwọ̀n àti Àpò
Each letter of the design is approximately 1-2 feet tall, varying with distance from the viewer.
Àwọn Àkọlé
Environmental typography, interaction design, user experience, typography, graphic design,
Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
Adobe software was used to create slides that were then projected onto the building. The projector was placed on a ladder at eye-height so it would be convenient for onlookers walking by to read. The shapes were traced with china marker then covered with frosted vinyl and cut out.
Ìpèníjà Àpèsè
After choosing an approved concept, we addressed the installation process. We could digitally cut out the letters, but they might not align correctly, or we could project it so the alignment was perfect, but would have to cut them by hand. After taping up a to-scale proof of the estimated warp we decided to project the letters because they did not align in the proof. The projection then needed to be done at night and required ladders, multiple extension cords, and for the fountain to be drained.
Ìwádìí
Researching existing projects inspired aspects of this design but also allowed it to be unique. Scouting local areas to find an optimal environment for the typography, we chose to install on campus for convenience and because of having a strong concept for the space, which included a well thought-out quote that could be read from either direction. The area was measured so a digital mockup could be done to scale. The design was very well received as people complimented it as it was being installed.
Ìmísí
Inspired by environmental typography installations that use perspective in a way that the words can only be read from one spot, we wanted to bring this somewhere where a lot of people could interact with typography. We were inspired by the potential we saw in the fountain in front of the our university's art building and the vertical glass panels above it. We used the dimensions of these panels to inform the choice of Helvetica Condensed and people walking from both directions to choose the quote.
Àkókò Iṣẹ́ Àkànṣe
Research for this project started in late April 2019. Installation lasted for two weeks in May 2019.
Ìlànà Ìṣiṣẹ́
This installation is unique because it is put into movement as the viewer walks by, compelling them to pause and align themselves with the piece in order to read it. The space builds anticipation as the viewer must move themselves to read the next half of the message. The typography tells a story that parallels the environment it is in, achieving mutual enhancement of the design and the environment.
Àwọn Ọmọ Ẹgbẹ́
Angeli Leong
Ìfọwọ́sí Àwòrán
Image #1 : Professor Wade Lough, 2019
Image #2 : Professor Wade Lough, 2019
Video Credits : Angeli Leong
Quote used is by Wayne Dyer

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