Iridescent Iṣako Tii by Chieh Yu Chiang is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2020
Iridescent Iṣako Tii
Client: Pin Shiang Tea Co., Ltd
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #88575The Design
About Iridescent Iṣako Tii
Ise agbese yii darapọ mọ aworan ila-oorun ati iwọ-oorun, igbesi aye ati aṣa sinu aworan kanna, o lo awọn ọbẹ fẹlẹ ti awọ pẹlu awọn awọ ti o han gbangba ati awọn oriṣiriṣi awọn ohun elo ati awọn ọna titẹjade. Agbara ti awọn ikọlu ati awọ ti inki nṣe aṣoju itọwo tii tii, awọn awọ ti o ṣojuuṣe ati fiimu didan n ṣe aṣoju awọn ifojusi. Awọn ojiji ati awọn imọlẹ, fifẹ ati pe o jẹ imọran akọkọ ti apẹrẹ yii. Lati fọ aworan stereotype ti aṣa tii, package yii ṣe idanwo lati lo irisi tuntun ati awọn aṣa lati ṣafihan rẹ si awọn iran oriṣiriṣi ati agbaye.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Iridescent Iṣako Tii jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Iridescent Iṣako Tii yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Iridescent Iṣako Tii ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In order to achieve the actual lights and shadows, this project use different materials to visualize the feeling when tasting the tea.
- Dimensions & Packaging
- Product dimensions, Width 125mm x Depth 44mm x Height 190mm etc for physical products
- Tags
- Iridescent, Tea, Art, Shadow, Light, Packaging design
- Production Technology
- Combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods.
The strength of the brush strokes and the color of the ink represents the taste of Taiwanese tea, vivid colors and shimmering film represents the highlights.This project also use different materials to visual the feeling when tasting the tea. - Design Challenge
- In order to achieve the actual lights and shadows, it tried different color and printing methods. After dozen of experiments, this package decided to use hologram and shimmering film on our box.
- Research
- The strength of the ink brush strokes represents the taste of Taiwanese tea, vivid colors and shimmering film represents the actual lights. It also use different materials to visualize the feeling when tasting the tea.
- Inspiration
- Shadows and lights, virtuality and reality is the main concept of this design.
To break the stereotype image of tea culture, it tempt to use a brand new perspective and designs to introduce it to different generations and the world. - Project Duration
- The package was designed in April 2019, Taipei Taiwan. This package was presented in Taipei Food Expo in JUNE 2019.
- Operation Flow
- Combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods.
- Team Members
- Designer Chieh Yu Chiang (Bonny Chiang)
Art direction team circore .Co.,Ltd. - Image Credits
- Packaging design: Chieh Yu Chiang (Bonny Chiang)
Photographer: Jimmy Chao
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