Akimbo Coffee Beer Iṣẹ́ Pàtàkì: Ìpapọ̀ Ohun mímu by Wen Liu and Kaichen Xie is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2020
Akimbo Coffee Beer Iṣẹ́ Pàtàkì: Ìpapọ̀ Ohun mímu
Client: Shenzhen Akimbo Brand Operation Management Co., Ltd.
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #88579The Design
About Akimbo Coffee Beer Iṣẹ́ Pàtàkì: Ìpapọ̀ Ohun mímu
Ọ̀rọ̀ Ìwé: Akimbo Coffee Beer jẹ́ ìṣàpẹẹrẹ ìpapọ̀ fún oríṣi bíà kọfí ọwọ́-iṣẹ́ méjì tí a ṣẹ̀dá nípasẹ̀ ìfọwọ́sowọ́pọ̀ láàrin ami-ọjà kọfí kan àti ilé-iṣẹ́ tí ń pọn bíà kan. A ń tà bíà náà nínú agolo aluminiomu, tí àpótí ìta rẹ̀ sì ní 115 milimítà ní gígùn, 66 milimítà ní gbòòrò àti 66 milimítà ní gíga. Àwòrán tí a fi ọwọ́ ya àti àwọn lẹ́tà tí a fi ọwọ́ kọ ní ìrísí àtijọ́ fún àwọn agolo náà ní ìwà tí ó tura àti tí ó fẹ́rẹ̀. Àwòrán náà fi hàn àwọn amóríyá àwọn ami-ọjà méjèèjì tí wọ́n ń hùwà bí wọ́n ti ń ṣe eré àwọ̀-ìjì (surfing) létí òkun. Ìṣàpẹẹrẹ náà kọ́kọ́rọ́ sí àwọn oníbàárà ọ̀dọ́ àti pé ó ṣàlàyé kedere pé ohun mímu náà ní ọtí nínú.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Akimbo Coffee Beer Iṣẹ́ Pàtàkì: Ìpapọ̀ Ohun mímu jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Akimbo Coffee Beer Iṣẹ́ Pàtàkì: Ìpapọ̀ Ohun mímu yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Akimbo Coffee Beer Iṣẹ́ Pàtàkì: Ìpapọ̀ Ohun mímu ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In the summer of 2018, Akimbo Cafe has a partnership with E.T. Brewery to launch two craft coffee beers. They are namely as Colombian milk porter and Yirgacheffe Snowfield Berlin sour wheat. This packaging design combines two brands' characteristics. The design uses a lively illustration and a hand-painted font on the common aluminum cans is to create a refreshing effect.
- Dimensions & Packaging
- The outside packaging box size is 115mm in length, 66mm in width and 66mm in height.
- Tags
- Coffee,Beer, Coffee Beer, Illustration Packaging, Art
- Production Technology
- The material of the packaging is an aluminum can.
- Design Challenge
- We have spent a lot of time to design the illustration and font style. Besides, we have to maintain the main visual style of the product. We also need to tell clearly to the consumer that this design is for an alcoholic beverage. The design is not to use cartoon image style to disguised as a soft drink.
- Research
- The background of the project is about Akimbo's cafe expects to launch a special coffee craft beer with E.T.Brewery in the summer. The product focus on the young consumer. After confirming the way of cooperation on both sides, we found that there is no packaging design of coffee or beer on the market uses a hand illustration drawing. That is a surprise for designing Akimbo Coffee Beer. The hand drawing illustration is an advantage style for Akimbo Coffee Beer. The unique hand drawing illustration style also attracts lots of fans for Akimbo Coffee Beer. We decided to develop a relaxed and lively effect on the design except for the necessary information. As we expected, and once the product launched, it immediately becomes popular in the young generation in Shanghai and Shenzhen.
- Inspiration
- The idea of the project is inspired by a summer trip to the seaside. In addition, a lot of previous liquor labels brought out a lot of design inspiration for this project. The design combines a relaxed and lively illustration style with the retro font design. The result of the packaging design seems retro and fashionable.
- Project Duration
- The project started in September 2018 and finished in October 2018 Shenzhen.
- Operation Flow
- Although the launch date of the co-branded beverages is approach ending of the summer. However Shenzhen is still under high temperature. We would like to design a refreshing effect on the packaging. The design tries to continue the relaxed experience effect as the moment as drinking ice beer in summer. The story of the illustration design is about the icon of Akimbo, Leonardo da Vinci and E.T.Brewery’s alien who went to the beach to surf and play.
- Team Members
- Designer: Wen Liu
Designer: Kaichen Xie
Designer: Weijie Kang - Image Credits
- Image#1: Creator Wen Liu, Akimbo Coffee Beer, 2018
Image#1: Illustration Kaichen Xie, Akimbo Coffee Beer, 2018
Image#1: Illustration Yawen Dai, Akimbo Coffee Beer, 2018
Image#1: Creator Weijie Kang, Akimbo Coffee Beer, 2018
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