Go Training Institution Èrò Àkọ́kọ́: Ìṣàmúlò Àmì Òwò by Seethink is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IdẹÀwòrán· 2020
Go Training Institution Èrò Àkọ́kọ́: Ìṣàmúlò Àmì Òwò
by Seethink
Client: Seethink
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Àwòrán Category
Verified Award Winner
Verify Award Status for #89233The Design
About Go Training Institution Èrò Àkọ́kọ́: Ìṣàmúlò Àmì Òwò
Ọ̀rọ̀ Ìwé: Go Training Institution jẹ́ iṣẹ́ àmì ìríran tí a ṣẹ̀dá fún ilé-ìwé kan tí ń kọ́ni ní eré pátákò Ṣáínà tí à ń pè ní Go. Àmì náà lo àwọn àpẹẹrẹ rere àti òdì, èrò ìríran kan tí ó ní í ṣe pẹ̀lú ìwọ̀ntúnwọ̀nsì tí a rí nínú àṣà Go. Yíyaya ilà ní ọ̀nà àṣà ìbílẹ̀ inki àti ọwọ́ pẹ́nrẹ́nsì ni a so pọ̀ mọ́ ìṣesí ṣíṣeré Go. Àwọn ohun ìbílẹ̀ ni a so pọ̀ mọ́ àwọn ìrísí òde-òní àti ti ọ̀dọ́ láti bá àwọn ọmọdé mu. Àwọn nǹkan tí a tẹ̀ jáde ní àwọn káàdì orúkọ, bébà kíkọ̀wé, àti àwọn káàdì ìkọ́ni, tí a ṣe pẹ̀lú ìtẹ̀wé oni-nọ́mbà àti fífín pẹ̀lú léésà. Ète náà ni láti gbé àṣà Ṣáínà lárugẹ ní ọ̀nà ìríran.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Go Training Institution Èrò Àkọ́kọ́: Ìṣàmúlò Àmì Òwò jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Go Training Institution Èrò Àkọ́kọ́: Ìṣàmúlò Àmì Òwò yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Go Training Institution Èrò Àkọ́kọ́: Ìṣàmúlò Àmì Òwò ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is branding design for Eastart which is a training institution of Chinese Go.Designers did visual identity system for it to make promotion of the Chinese traditional culture and establish links between kids who are interested in Go and this intellectual culture. Besides, the combination of traditional elements and contemporary young elements is also a highlight point.
- Dimensions & Packaging
- Name card: 50mmx90mm
Writing paper: 210mmx297mm
Teaching card: 50mmx60mm - Tags
- Branding, Visual Identity, Chinese Culture, Graphic, Logo, Children Training
- Production Technology
- Digital printing, Laser engraving etc.
- Design Challenge
- Finding the balance between traditional serious elements and modern young style to be suitable for children.
Promoting Chinese culture via visual language in a special and easy way. - Research
- Inspirational research was conducted through discussions and interviews with clients and designers in Seethink.
- Inspiration
- 1.The culture of Chinese Go is similar with Yinyang. That reminds designers of Shigeo Fukuda who is best at positive and negative shapes.
2.The gesture of playing Go is relevant to that of Buddhism which is always showed with Baimiao, a kind of Chinese art with line drawing in traditional ink and brush style. Therefore, the two elements were combined. - Project Duration
- The project started in March 2019 in Taiyuan and finished in July 2019, and the inaugural ceremony was in 1st, July.
- Operation Flow
- The institution is a good place to see the achievement and feel the atmosphere.
- Patents
- There are no patents or copyrights in force at the moment.
- Team Members
- Zhu Ming
Du Yanting
Liu Xinyu
Sui Guowen
Wu Jiang
Wang Zhuhui
Qi Hao - Image Credits
- Creative Director/ Zhu Ming, Designer/Du Yanting, Liu Xinyu, Li Yuning, Wang Zhuhui，Illustrator/Wu Jiang
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