Seotun Saram Idanimọ Ile-iṣẹ by Yangji Kim is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IdẹÀwòrán· 2020
Seotun Saram Idanimọ Ile-iṣẹ
by Yangji Kim
Client: Seotun Saram
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Àwòrán Category
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About Seotun Saram Idanimọ Ile-iṣẹ
Seotun Saram jẹ idanimọ ile-iṣẹ fun iṣẹ kan ti n so awọn eniyan ti n wa iranlọwọ pọ pẹlu awọn onimọran alamọdaju. Orukọ naa tọka si ẹnikan ti ko tii ni ọgbọn, ati ọrọ-agbekalẹ naa sọ pe gbogbo eniyan ni ń bẹrẹ pẹlu àìmọwe. Itan aroso kan ṣàpèjúwe ilana ìmọràn fún awọn eniyan ti kò mọ̀ nípa ìmọràn. Itan naa ni awọn ohun kikọ meji: Seotun, olùmọ̀ràn kan tí ń rìn kiri, àti Gobukki, olùmọ̀ràn kan tí ó lọ́ra ṣùgbọ́n tí a lè gbẹ́kẹ̀lé. Ẹ̀wà oníyẹ̀wù ti bébà, aláwọ̀ búlúù dúdú oníwúrà ti ọ̀run alẹ́, àti àwọn àmì tí a fi ọwọ́ yà ni wọ́n para pọ̀ jẹ́ ètò wíwo. Ète náà ni láti fi ìmọràn hàn gẹ́gẹ́ bí ohun tí ó jẹ́ ọ̀rẹ́, gbóná, àti ààbò.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Seotun Saram Idanimọ Ile-iṣẹ jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Seotun Saram Idanimọ Ile-iṣẹ yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Seotun Saram Idanimọ Ile-iṣẹ ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- 'Seotun-saram' means someone who is not skilled and used to, and our slogan means 'Everyone starts clumsily.' We made a fairy tale that expresses the process of counseling metaphorically for people who are not used to counseling. This fairy tale will be given to people who use this service.
- Dimensions & Packaging
- This psych consultancy service bring a message of hope and consolation to those in need with the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons.
- Tags
- SeotunSaram, CI, BI, Corporate Identity, Brand Identity
- Production Technology
- We wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
- Design Challenge
- This is to keep the negative and difficult image of psychological counseling friendly and warm. And to provide accurate psych consultancy information.
- Research
- There are two weaknesses in Korea's psychological counseling infrastructure. One is that anyone who doesn't have the right to run a counseling center, and the other is that the public has a negative perception of counseling. Although many people complain of psychological pain, policy is still incomplete and awareness is low. We wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
- Inspiration
- Seotun-saram is a service that connects a counselee with a professional counselor. In Korea, there is no right regulation on psychological counseling, so bad people can open counseling centers with certifications which are easy to obtain. With these problems persisted, people suffered from them, and perception of counseling became bad. We wanted people to get good counseling service through this and hoped their life to be warmer.
- Project Duration
- The project started in April 2017 and finished in August 2018 in Republic of Korea.
- Operation Flow
- We wanted to enable clients to get skilled counseling in a safer setting.We tried to convey warmth and give the right direction for counseling. There are two characters in Seotunsaram. 'Seotun' is a counsellee who lost and wandering. 'Gobukki' is a slow but reliable counselor who accompanies him to the end. In addition, the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons make up our service. This is simple, but valuable work.
- Team Members
- Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim
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