Option Aṣayan Iṣẹ Aworan Panini by Haolai Zhou is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IdẹÀwòrán· 2020
Option Aṣayan Iṣẹ Aworan Panini
by Haolai Zhou
Client: H.Design
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Àwòrán Category
Verified Award Winner
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About Option Aṣayan Iṣẹ Aworan Panini
Ọ̀rọ̀ Ìwé: Aṣayan jẹ́ aṣa panini nípa ẹ̀tọ́ àwọn obìnrin. Panini náà ń bẹ àwọn obìnrin pé kí wọ́n má ṣe pa ẹnu mọ́ ṣùgbọ́n kí wọ́n gbé ohùn wọn sókè sí gbogbo àgbáyé. Ìhìn náà tún ń bẹ àwọn ènìyàn kí wọ́n má ṣe dákẹ́ jẹ́ẹ́ lórí ọ̀rọ̀ tí ń ṣẹlẹ̀ ní àyíká wọn lójoojúmọ́. Ìdákẹ́ jẹ́ẹ́ kì í ṣe aṣayan fún àwọn obìnrin tàbí fún gbogbo ènìyàn. Àwòrán àárín gbùngbùn jẹ́ àmì àgbélébùú, tí a mú jáde láti inú àwọn àmì tí a fi sí orí àwọn àwòrán àti àkọsílẹ̀ tí a kọ̀sílẹ̀ lákòókò àyẹ̀wò iṣẹ́ náà. Àgbélébùú náà ń fi hàn pé ìdákẹ́ jẹ́ẹ́ kì í ṣe aṣayan. Panini náà ní ìwọ̀n ẹsẹ̀ bàtà mọ́kànlá sí mẹ́tàdínlógún.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Option Aṣayan Iṣẹ Aworan Panini jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Option Aṣayan Iṣẹ Aworan Panini yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Option Aṣayan Iṣẹ Aworan Panini ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The poster design is talking to the issue of Women rights. The concept is telling women not to keep silent. They need to raise their voice to the world. The public should not keep silent about this big issue, even though it’s happening around them every day. Silence is not an option for both women and the public. The idea of using the cross symbol came from the design process that evolved as people self-critiquing.
- Dimensions & Packaging
- 11in x 17in
- Tags
- Women Rights, Powerful, Action, Option
- Production Technology
- Sketching and photo shooting for exploring the idea making. Good graphic and solution appeared in the all process.
- Design Challenge
- Finding the powerful and appropriate visual language to speak out.
- Research
- Spoke to women who are in different groups of age, fields, and role. Taking surveys for specific questions. Those results and data bring up more inspiration to create design.
- Inspiration
- Femininity is still facing this problem in modern society, so Women's rights should be spoken out more. During the research and design process, finding powerful and appropriate visual language to present this sensitive topic becomes a big challenge. However, the cross symbol, for those abandoned idea sketches and design drafts, pops up in the process of critiquing designs. It represents this is not an option, both for design and the main message of the topic.
- Project Duration
- The project started in May 2017 in San Francisco and finished in June 2018 in San Francisco.
- Operation Flow
- Powerful visual communication is catching people's attention, and it's straightforward to the core message.
- Team Members
- Haolai Zhou
- Image Credits
- Copyrights belong to Haolai Zhou, 2018
Illustration belong to Haolai Zhou, 2018
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