13 International Cultural Media Idamo Ami Iyasọtọ by Creator Strategic Marketing Co., Ltd is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IdẹÀwòrán· 2020
13 International Cultural Media Idamo Ami Iyasọtọ
by Creator Strategic Marketing Co., Ltd
Client: CREATOR Strategic Marketing Co., Ltd
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Àwòrán Category
Verified Award Winner
Verify Award Status for #92411The Design
About 13 International Cultural Media Idamo Ami Iyasọtọ
13 International Cultural Media jẹ́ idamo ami iyasọtọ ti a ṣẹda fún ilé-iṣẹ́ tí ń ṣe iṣẹ́ multimedia tí ó ń ṣiṣẹ́ nínú àwọn eto tẹlifíṣọ̀n, fíìmù, ìdàgbàsókè àṣà àti ìṣẹ̀dá, àti eré ìdárayá. Àmì náà dá lórí ọ̀rọ̀ Thirteen, tí a fi ọwọ́ yà pẹ̀lú àwọn ìlà tí ń fi ìhùwàsí ìgbésí àyè àti ìdààmú hàn. Nọ́mbà Arábíìkì 13 ni a fi kún gẹ́gẹ́ bí àfikún, tí ó ń tọ́ka sí ìtàn kan tí ó ní ìtumọ̀ láti ìgbà ìdásílẹ̀ ilé-iṣẹ́ náà. Dúdú àti wúrà ni àwọn àwọ̀ pàtàkì, tí a yàn láti fi ìmọ̀ pípé àti ìwà àgbáyé hàn. Lórí àwọn ìwé-ìránṣẹ́ àti àwọn ohun ìkọ̀wé, a ké àmì náà tí a sì fẹ̀ẹ́ rẹ̀ jáde láti fi ìtẹnumọ́ wíwo hàn.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
13 International Cultural Media Idamo Ami Iyasọtọ jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé 13 International Cultural Media Idamo Ami Iyasọtọ yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. 13 International Cultural Media Idamo Ami Iyasọtọ ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Thirteen International Creative Industries and Multimedia is a multimedia production company, which includes tv programs, movies, cultural and creative development and entertainment. It is a very diverse and creative company, which has international perspective in the professional field. Therefore, during the process of the visual design, we took the ideal company profile from the founders mind to create a design expresses the youth and creativity that fits the best to the brand.
- Dimensions & Packaging
- Western style envelope 215mm x 184mm
Chinese style envelope 325mm x 247mm
Letter paper 210mm x 297mm - Tags
- branding, identity, entertainment, multimedia, creative
- Production Technology
- Since it is a multimedia cultural and creative company with a clear operating direction and purpose, we focus more on the image of the brand in founders mind and the number 13. After the discussion and positioning, we set four key points for the brand design: Young, Neat, Tension, and internationalization. English text is used for the logo, using hand-painted style to express the unrestrained vitality and the tension in design.
In the design of the branded products, such as envelopes and stationery, we crop and enlarge the logo to create the visual tension of the image. - Design Challenge
- When we set the design style at the beginning, taking the elements of film and television multimedia is not enough to express the spirit and the story of the brand, especially it is lack of uniqueness. Therefore, we changed the way of thinking and focused our strategy on the founders founding process. The final outcome successfully reached the founders ideal image.
- Research
- In the early stage, we collected relevant information and elements related to the multimedia industry and analyzed the visual designs from other design studios. We discussed with the brand operation team many times on the initial design elements, like the trigger, volume control panel, and playback Interface, etc. As the team consistently felt that it was too ordinary and did not have the unique sense of the brand. In the end, the design element was positioned on the most meaningful element in the founder's heart.
- Inspiration
- At the brand launching meeting, we hope that the name of the brand can have a story and meaning, which will help brining a spiritual symbol into the brand image. We decided to use the number 13 as the name of the company, a number has a meaningful story during their business planning stage.
- Project Duration
- The brands visual identity and space design took nearly 5 months (from 16/08/2016~) to complete, in both Taipei and Taichung, Taiwan.
- Operation Flow
- The logo is based on the text THIRTEEN, and the font strokes are hand-painted. It emphasizes the creativity, vitality and the neatness of the brand. With the Arabic numeral 13 along embellishing the design. We use black and gold as two main colors presenting the brand is capable to have the highest level of expertise and international texture under the young and energetic.
- Team Members
- Design Deputy Manager: Gray Wu
Senior Designer: Chih Yu Hsieh
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