Lovely Xinjiang Iṣẹ Akọkọ: Ijẹmọ Wiwo Onje Ounjẹ by Jie Yang is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IrinÀwòrán· 2020
Lovely Xinjiang Iṣẹ Akọkọ: Ijẹmọ Wiwo Onje Ounjẹ
by Jie Yang
Client: Decelent
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Àwòrán Category
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- Verified Award Winner
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The Design
About Lovely Xinjiang Iṣẹ Akọkọ: Ijẹmọ Wiwo Onje Ounjẹ
Ọrọ Iwe: Lovely Xinjiang jẹ ijẹmọ wiwo ti ile-ounjẹ nla kan ni Urumqi, Xinjiang. Apẹrẹ naa fa lati ọwọ-iṣẹ Uygur agbegbe ti fifin ati sisọpọ awọn biriki, eyiti a rii lori awọn oju ile ibile. Awọn ẹya aṣa ti agbegbe naa ni a yaworan gẹgẹ bi awọn bulọọki aworan rọrun ti a si sopọ mọ ara wọn lati ṣe awọn nọmba nla. Bulọọki kọọkan duro fun aṣa ti o yatọ, papọ, awọn bulọọki naa ṣe aworan pipe kan. A lo ijẹmọ naa jakejado ile-ounjẹ naa, eyi ti o ni awọn yara ikọkọ 56, ọkọọkan pẹlu akori lori aṣa orilẹ-ede kan pato. Èrò náà ni láti fi ọ̀pọ̀lọpọ̀ àṣà Xinjiang hàn gẹ́gẹ́ bí odidi kan.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Lovely Xinjiang Iṣẹ Akọkọ: Ijẹmọ Wiwo Onje Ounjẹ jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Lovely Xinjiang Iṣẹ Akọkọ: Ijẹmọ Wiwo Onje Ounjẹ yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Lovely Xinjiang Iṣẹ Akọkọ: Ijẹmọ Wiwo Onje Ounjẹ nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The customer is a Xinjiang restaurant which integrates style interpretation, cultural and creative products and featured catering. The difficulty of this project is to express the culture of dozens of different nationalities in one place and to integrate them into a whole. The designer's inspiration comes from the tiling process of the local Uygur building surface. Designers make various elements of Xinjiang into various shapes through The form of Uighur brick grinding butt joint technology. The patchwork represents the multi-cultural and inclusive mentality of Xinjiang's opening up.
- Dimensions & Packaging
- The project covers a total area of 17000 square meters, with 56 private rooms and 6 large and small performance and translation halls. Each private room is a theme with national characteristics to express people's harmonious coexistence.
- Tags
- Multi ethnic, multi-cultural, National craft, Brick grinding and butt joint, Catering culture,National cultural integration
- Production Technology
- After receiving this project, the designer team came to Xinjiang for cultural investigation. Designers grasp elements from the process of "grinding bricks for joints" in local buildings, Draw all kinds of figures, and completes the visual image design of the whole restaurant. Only by using "on-site processing" and "factory production and on-site installation" can the project be promoted at the same time.
- Design Challenge
- The most difficult part is: how to use visual elements to integrate more than 50 different ethnic cultures in Xinjiang into a whole, and finally we express the feeling of different ethnic groups coming together through "Brick grinding and butt joint" technology.
- Research
- Considering the industry attributes of customers, it is a large-scale Xinjiang restaurant integrating style interpretation, cultural and creative products and featured catering. It not only provides delicious food, but also undertakes the responsibility of promoting Xinjiang culture. Xinjiang has dozens of different nationalities. The eastern and Western cultures meet here. So it takes a lot of effort to express so many elements in the same place. The designer team refined a slogan: "Xinjiang is very big, it's enough to come here". It fits the characteristics of the project well. But how should visual elements be reflected? Designers found that all the building surfaces in Xinjiang have extremely exquisite brick collage patterns, which are seamlessly spliced into a perfect figure by hand polished bricks, which is very close to the restaurant's characteristics of "integrating cultures of different nationalities". Therefore, the designer team started with “rubbed brickwork” elements to create this magnificent Xinjiang restaurant project. After the completion of the project, it has been highly appreciated by all sectors of society, and each nation can see its own culture here.
- Inspiration
- Designer get inspiration from the unique traditional craft of grinding bricks and butt joints of local buildings. Designer following the form of grinding brick splicing, various cultural elements in Xinjiang are made into various graphics. The splicing blocks represent multiculturalism, but also represent the inclusive mentality of Xinjiang's opening to the outside world. Each Square block represents a different culture. Together, they form a picture of "World Solidarity", which reconnects the world through the new silk road.
- Project Duration
- The project started in February 2017 in Urumqi, Xinjiang, was completed in June 2018, and officially operated in January 2019.
- Operation Flow
- In the process of implementation, traditional craftsmen from Xinjiang were invited to present the unique Xinjiang national handicraft technology perfectly in the interior decoration of the restaurant, and to create a unique Xinjiang national atmosphere by combining modern high-tech props such as acoustic, photoelectric and so on.
- Team Members
- JieYang
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