Terark Ìṣàpẹẹrẹ Àkọlé Wíwo láti ọwọ́ Tong Wen jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2020 Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran.
IrinÀwòrán· 2020
Terark Ìṣàpẹẹrẹ Àkọlé Wíwo
látọ̀wọ́ Tong Wen
Oníbàárà: Tong Wen
Aṣẹ́gun Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Àwòrán
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #93931Àpẹrẹ Náà
Nípa Terark Ìṣàpẹẹrẹ Àkọlé Wíwo
Terark jẹ́ ìṣàpẹẹrẹ àkọlé wíwo tí a ṣe fún ilé-iṣẹ́ tẹknọlọ́jì kan tí ń pèsè iṣẹ́ ìṣàkóso data ńlá (big data). Àpẹẹrẹ yìí dá lórí àwòrán tí a fi ààmì (dot matrix) ṣe, tí a sì so pọ̀ mọ́ ọ̀pọ̀lọpọ̀ àwọ̀ tí ń yí padà (gradient colors). Àwọn ààmì tí a so pọ̀ pẹ̀lú dídán mọ́rán ṣe àpẹẹrẹ lẹ́tà T, èyí tí í ṣe lẹ́tà àkọ́kọ́ nínú orúkọ ilé-iṣẹ́ náà. Ọ̀pọ̀lọpọ̀ àwọn àwọ̀ tí ń yí padà ni a pèsè, nítorí náà ìṣàpẹẹrẹ náà lè bá ọ̀pọ̀lọpọ̀ ìlò mu. A tún pèsè àkọ́rọ̀ pàtàkì (custom font) àti àpẹẹrẹ ààmì fún lílò nínú títẹ̀jáde àti àwọn ohun èlò mìíràn. A lo ìṣàpẹẹrẹ àkọlé yìí sórí àwọn ìwé ìròyìn (brochures), àwọn ìwé ọdọọdún (yearbooks), àwọn káàdì orúkọ, àti àwọn ìgò omi.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Irin A' Design Award
Terark Ìṣàpẹẹrẹ Àkọlé Wíwo jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Terark Ìṣàpẹẹrẹ Àkọlé Wíwo yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Terark Ìṣàpẹẹrẹ Àkọlé Wíwo nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- Terark is a tech company providing big data processing services. The mission of visual identity was to stand out Terark from all the competitors and demonstrate the business of the company. Finally, after iteration, the design concept was narrowed down to dot matrix with multiple kinds of gradient color. Smoothly connected dots form a shape of T, which represents the first letter of the company name. At the same time, multiple gradient shaders would be provided to customer, which enriches the use cases and also shows the business services could be expanded and beyond the expectation.
- Ìwọ̀n àti Àpò
- Multiple design unites were created, which were in different sizes and on surfaces such as brochures, yearbooks, name cards and water bottles.
- Àwọn Àkọlé
- Technology, branding, identity, logo, font
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- Custom font was designed to suit in this case. Multiple gradient shaders were also provided. Moreover, a dot pattern was also delivered so that the customer could use it as the background in some print out or other materials.
- Ìpèníjà Àpèsè
- As the branding identity was aiming to look simple and modern, it was really hard to delivery a design which could stand out from all the competitors, because they usually look very similar. How to make it special and appealing was the biggest challenge.
- Ìwádìí
- Several rounds of qualitative research were conducted to collect feedback, in order to ensure the delivery was perceivable and appealing. The final goal was to impress the future customers of Terark, so we also reached out to the potential customers to gain more insights.
- Ìmísí
- Exploring various approaches and conducting user research are great ways of inspiration. Visually, an agreement with the client was made, which was simple and modern. The final design idea was enlightened by the movie The Matrix. Therefore, the brand identity should convey a combined feeling of sense of wonder and future technology, which exactly shows the spirit of Terark - creating a new world.
- Àkókò Iṣẹ́ Àkànṣe
- This project took 3 month from end to end. Main design part was done in San Francisco.
- Ìlànà Ìṣiṣẹ́
- First of all, brainstorming was a great way for generating multiple ideas at the beginning. However, leveraging various methods to merge ideas and evaluate ideas was difficult to some extent, which was crucial to the quality of final outcome. Therefore, the iteration of design usually took most effort in design process. Meanwhile, clients played an important role, because they could bring the insights to the specific industry. Listening to the clients was involved all the time, which ensured the final delivery met their expectation.
Oníṣọwọ́
Ṣàwárí Ju Designers.org Lọ
Ṣàwárí àwọn ọjà, iṣẹ́ àti àǹfààní láti ọ̀dọ̀ àwọn alábàáṣe ìpolówó wa.
Díẹ̀ Síi Láti Ṣàwárí
Àwọn Àpẹrẹ Tó Jọra
Ṣàwárí àwọn àpẹrẹ mìíràn tó gba àmì ẹ̀yẹ nínú ẹ̀ka kan náà, tí a yàn nípasẹ̀ ìyege.
