WiseTribe Education Iṣẹ́ Àkọ́kọ́: Ìdánimọ̀ Ojú-àwòrán by Somethink Brand is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
FàdákàÀwòrán· 2020
WiseTribe Education Iṣẹ́ Àkọ́kọ́: Ìdánimọ̀ Ojú-àwòrán
Client: WiseTribe education
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Àwòrán Category
Verified Award Winner
Verify Award Status for #97579The Design
About WiseTribe Education Iṣẹ́ Àkọ́kọ́: Ìdánimọ̀ Ojú-àwòrán
WiseTribe Education jẹ́ ìdánimọ̀ ojú-àwòrán tí a ṣẹ̀dá fún àjọ ẹ̀kọ́ tí ó ń ṣiṣẹ́ fún àwọn ọmọdé láti ìbí títí di ọdún méjìlá. Orúkọ ọ̀nà-iṣòwò Ṣáínà náà weisi dún bí ọ̀rọ̀ Gẹ̀ẹ́sì náà wise, tí ó tún gbé ìtumọ̀ ìrònú. Ìdánimọ̀ náà lo àdàpọ̀ àwọ̀ tí ó lágbára àti àwọn àwòrán àfikún láti fi òmìnira àti àlá-àyanmọ̀ hàn. Àwọn ẹ̀dá àpẹẹrẹ, títí kan ọ̀kan tí ó jẹ́ ọmọ ìbílẹ̀, dinosaur kan, igi ọgbọ́n àti pílánẹ́ẹ̀tì kan, ń ran àwọn ọmọdé lọ́wọ́ láti ní ìbáṣepọ̀ pẹ̀lú ọ̀nà-iṣòwò náà. A lo ìdánimọ̀ náà sórí àwọn póstà, àwòṣe fún ẹ̀rọ ìbánisọ̀rọ̀ àwùjọ, káàdì iṣòwò, àpò-lẹ́tà àti àwọn báàjì.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
WiseTribe Education Iṣẹ́ Àkọ́kọ́: Ìdánimọ̀ Ojú-àwòrán jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé WiseTribe Education Iṣẹ́ Àkọ́kọ́: Ìdánimọ̀ Ojú-àwòrán yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. WiseTribe Education Iṣẹ́ Àkọ́kọ́: Ìdánimọ̀ Ojú-àwòrán jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Wise Tribe is a education organization. Focus on children between 0 and 12 years old.The brand's Chinese name "weisi" is a homonym for "wise" in English., which is also the meaning of thinking. They hope the brand can be more close to children, like the original tribe, accompany the growth of children. They believe that children grow up with infinite possibilities, Therefore, the brand should be like children, with infinite imagination space.
- Dimensions & Packaging
- Writing paper:210mm (width) *285mm (length), Business card:90mm (width)*55mm(length), The badge:50mm(width)*50mm(length)
- Tags
- Brand, logo, Visual Identity, Education, child
- Production Technology
- Templates for posters and social media, business cards, envelopes, badges.
- Design Challenge
- In recent years, the concept of STEM teaching has not yet emerged in China, and people are still ignorant of the concept of "children's recreation center" or "interest enlightenment education". As a new brand of diversified interest enlightenment education, the Wise Tribe is facing the conceptual challenge of the whole traditional enlightenment education market. And how they can visually differentiate themselves from other brands in the market.
- Research
- Blooming in the soil of tribal freedom is the core idea of this case. In the whole design process, combining the characteristics of multi-dimensional education and teaching resources of the brand, they adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality, and created various forms of IP images for it.
- Inspiration
- The wise tribe, which means the most primitive enlightenment fire and intelligent division of labor, is a state of being unrestrained by rules and full of inspiration. If it is designed with a single image, it is likely to fall into the routine of conventional machinery.Blooming in the soil of tribal freedom is the core idea of this case. They adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality.
- Project Duration
- The project started in January 2018 in Guangzhou, China.
- Operation Flow
- Within the brand, They have joined the Wise indigenous people, the wise dinosaur, the wise wisdom tree and the mascot of the wise planet, so that the children can communicate with the brand better.
- Team Members
- Astro Wong
Dorne Tsui
Jr Deng - Image Credits
- Image #1: Designer Astro Wong, WiseTribe education, 2018.
Image #2: Designer Astro Wong, WiseTribe education, 2018.
Image #3: Designer Astro Wong, WiseTribe education, 2018.
Image #4: Designer Astro Wong, WiseTribe education, 2018.
Image #5: Designer Astro Wong, WiseTribe education, 2018.
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