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Hak Hi Kong Yong Ohun Isọdọtun Abo by Shih Pei, Huang and Chia Lin, Wang

Hak Hi Kong Yong Ohun Isọdọtun Abo by Shih Pei, Huang and Chia Lin, Wang is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.


FàdákàÀwòrán· 2020

Hak Hi Kong Yong Ohun Isọdọtun Abo

by Shih Pei, Huang and Chia Lin, Wang

Client: National Yunlin University of Science and Technology

Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Àwòrán Category

Colors

The Design

About Hak Hi Kong Yong Ohun Isọdọtun Abo

Alaye naa lo awọn imọran mẹta lati tun eto CI ṣe fun Port Port Yong-An Ipeja. Akọkọ jẹ aami tuntun ti o ṣẹda pẹlu awọn ohun elo wiwo pato ti a fa jade lati awọn abuda ti aṣa ti agbegbe Hakka. Igbese ti o tẹle jẹ atunkọ ti iriri ere idaraya, lẹhinna ṣẹda awọn ohun kikọ mascot meji ti o ṣojuuṣe ki o jẹ ki wọn han ni awọn ifalọkan tuntun fun didari awọn arinrin ajo sinu ibudo. Ni ikẹhin ṣugbọn kii kere ju, ṣiṣu awọn aaye mẹsan ninu, ti o wa pẹlu awọn iṣẹ iṣere ati awọn ounjẹ aladun.

The Recognition

About the Àmì-ẹ̀yẹ Fàdákà A' Design Award

Hak Hi Kong Yong Ohun Isọdọtun Abo jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Hak Hi Kong Yong Ohun Isọdọtun Abo yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Hak Hi Kong Yong Ohun Isọdọtun Abo jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The proposal use three concepts to rebuild the CI system for Yong An Fishing Port.
The first is a new logo creating with specific visual material extracted from cultural characteristics of the Hakka community.
Next step is a reinvestigation of entertainment experience, then create two mascot characters representing and let them appear in new attractions for guiding tourist into the port.
Last but not least, planing nine spots inside, surrounding with entertainment activities and delicious cuisines.
Dimensions & Packaging
In order to make the new identity color scheme coherent with original colors of existed buildings on the site of Yong An Fishing Port and unifying the whole vision sight, four distinguished color are picked from the surrounding buildings as standard color plan.
Tags
Yong An Fishing Port rebranding and early recreation resource planning
Production Technology
Except for consanguinity, HAK HI KONG will make any guest who playing through the sceneries of the Yong An Fishing Port becomes a Hakka people inadvertently. The meaning of guest and Hakka are same in Traditional Chinese Characters, but represent two different explanations.
Inspiration
Taiwan is an island country owning numerous of ports, and there is only one of them belongs to the Hakka people, the Yong An Fishing Port, which consist of Hui shi Hakka a branch of Hakka and live by the sea, but this fishing port isn’t different of others in Taiwan, and that also is the inspiration source of the proposal creation.
The proposal creates a new visual style and concept that only belongs to the Hakka, make it become the truly Hakka’s port for its rich cultural visual identity.
Team Members
Chia Lin,Wang

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