Strange Atẹjade Jara by Danyang Ma is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IdẹÀwòrán· 2020
Strange Atẹjade Jara
by Danyang Ma
Client: Pratt Institute
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Àwòrán Category
Verified Award Winner
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About Strange Atẹjade Jara
Aṣaro jẹ apẹrẹ fun iṣafihan ẹka ti ile-iṣẹ Pratt Institute ti o waye ni ọdun 2019, n ṣalaye ibatan laarin ipo irẹlẹ ninu awada iduro ati awọn olukọ irisi ti o yatọ le gba. Imurasilẹ imurasilẹ ti fi han apeere ti o daju ti bii a ṣe akiyesi awọn irufin yatọ si laarin awọn idanimọ ẹgbẹ. Ise agbese yii da lori iwadi iwọn ati ti agbara eto ẹkọ. Ipolowo naa mu awọn irisi ikorita ati ṣiṣe awọn ayipada awujọ ti o fa nipasẹ iṣipopada ni ifowosowopo.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Strange Atẹjade Jara jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Strange Atẹjade Jara yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Strange Atẹjade Jara ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Strange is designed for a departmental exhibition Pratt Institute held in 2019, discussing the relationship between humorous situation in a stand-up comedy and the different perspective audiences can get. Stand-up comedy has revealed a vivid instance of how violations are perceived differently among collective identities. This project is based on quantitative and qualitative research. The campaign provokes intersectional perspectives and undergoing social changes driven by shifts in collaboration.
- Dimensions & Packaging
- 279mm x 431mm
- Tags
- Poster, Diagram, Infographic
- Inspiration
- I used the mathematical concept of XYZ axis, associated with the factors of 'time', 'emotion', and 'violation', to create a diagram visual style for the poster.
- Project Duration
- The project started in March 2019 in Brooklyn and finished in April 2019 in Brooklyn.
- Team Members
- Independent
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