Miltos Iṣẹ́ Àkọ́kọ́: Ìdámọ̀ Àmì Ọjà, Ìdìpọ̀ Ọjà by Yuta Takahashi is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
FàdákàÀwòrán· 2020
Miltos Iṣẹ́ Àkọ́kọ́: Ìdámọ̀ Àmì Ọjà, Ìdìpọ̀ Ọjà
Client: Miltos
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Àwòrán Category
Verified Award Winner
Verify Award Status for #99373The Design
About Miltos Iṣẹ́ Àkọ́kọ́: Ìdámọ̀ Àmì Ọjà, Ìdìpọ̀ Ọjà
Miltos jẹ́ àpẹẹrẹ ìdámọ̀ àmì ọjà àti ìdìpọ̀ ọjà fún àmì ọjà ṣokoléètì. Èròǹgbà náà fẹ̀ ìmọ̀ràn láti inú èso dé pákó rẹ̀ sínú ọ̀nà láti inú igi dé pákó tí ó ń tẹnu mọ́ òórùn kákáò. A fi bébà tí ó dára ti àwọ̀ búlúù dúdú pẹ̀lú ìṣàmúlò gílítà, fánníṣì tí ó ṣàfihàn àpẹẹrẹ síìkì àti títẹ̀mọ́lẹ̀ àwọ̀ wúrà ṣe ìdìpọ̀ náà. Àpótí náà ń ṣí sílẹ̀ bíi ìdìkọ ìwé, ó sì ní káàdì àyàwòrán adùn tí ó ṣàlàyé ìtọ́wò kọ̀ọ̀kan ní kíkún, gẹ́gẹ́ bí a ti ń ṣe pẹ̀lú wáìnì. Àpótí àkójọpọ̀ náà dá lórí àwòrán pátákò ìwé. Àpẹẹrẹ náà ń ṣe àtìlẹ́yìn ìrírí àmì ọjà tí ó dákẹ́ jẹ́ẹ́ fún àwọn àgbàlagbà.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Miltos Iṣẹ́ Àkọ́kọ́: Ìdámọ̀ Àmì Ọjà, Ìdìpọ̀ Ọjà jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Miltos Iṣẹ́ Àkọ́kọ́: Ìdámọ̀ Àmì Ọjà, Ìdìpọ̀ Ọjà yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Miltos Iṣẹ́ Àkọ́kọ́: Ìdámọ̀ Àmì Ọjà, Ìdìpọ̀ Ọjà jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Miltos proposes a Tree to Bar chocolate which goes one step further from Bean to Bar. They are inspired by the brand philosophy that maximizes the aroma of cacao and forms the identity of a "perfume-like chocolate." The package expresses the aroma of cacao by the texture of silk fabric. Like a sculpture, chocolate has a step where they can enjoy a gorgeous aroma and rich melty texture. The book shaped case make you feel the brand story. The online store provides they with the Miltos world view.
- Dimensions & Packaging
- Chocolate: Width 2.75 x Depth 0.275 x Height 2.75inch
Chocolate package: Width 4 x Depth 0.5 x Height 4inch
Assort box: Width 4.2 x Depth 2.3 x Height 4.2inch
Shopping bag (M): Width 7 x Depth 3 x Height 9.5inch
Shopping bag (S): Width 6 x Depth 1.5 x Height 8.5inch - Tags
- Branding, Packaging, Identity, Logo, Chocolate, Food, Sweets, Japan
- Production Technology
- The package uses dark blue fine paper selected to express the flavor of dark chocolate. Glitter processing that shines in various colors on the surface of the paper. Furthermore, varnish processing which expressed silk pattern. Gold foil stamping. After die cutting, bonding processing.
- Design Challenge
- Although it is chocolate, it needed a brand which allows people to think about the brand philosophy and its background. They needed to construct a brand experience that was differentiated from others for chocolates which are sold some thousands every year. They enabled them by broadening the chocolate concept and integrating the inspirations acquired from various industries into one offering.
- Research
- They investigated chocolates saturating the market and researched the user experience. Also, a variety of market research was done and they studied the connection between the industry (fashion, fragrance, arts, architecture and sculpture) which seems to have no relationships with chocolate at first glance. As a result, rather than just designing packages, they thought that they can provide a new user experience which is differentiated from others by structuring a brand to create better culture.
- Inspiration
- There was a need for a brand experience which not only encourages users to consume, but also one where people can learn about food, think about sustainability and think about the maker of the ingredients. Therefore, they did away with the image of "sweet chocolate" that children eat and focused on the brand experience that adults can deepen their thoughts about food while enjoying quiet moments.
- Project Duration
- This project started development in Ehime, Japan in August 2018 and was completed in January 2020. The product announcement was made in January 2020.
- Operation Flow
- The package opens like the cover of a book. As you open the case, the flavor chart card is attached. The chocolate tastes are explained in detail as is done with wine and whiskey. The assortment box was designed based on the image of a bookcase. By making the package shaped like a book, the design projects the brand story. They have built a unified world view from package to the online store.
- Patents
- Copyrights belong to Yuta Takahashi, 2020
- Team Members
- Art Director: Yuta Takahashi
Designer: Yuta Takahashi
Photographer: Yuta Takahashi
Programmer: Takashi Sasahara - Image Credits
- Image 1: Photographer Yuta Takahashi, 2020
Optional Image 1: Photographer Yuta Takahashi, 2020
Optional Image 2: Photographer Yuta Takahashi, 2020
Optional Image 3: Photographer Yuta Takahashi, 2020
Optional Image 4: Photographer Yuta Takahashi, 2020
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