HanKkeut Idánimọ̀ Àmì-òwò by Jaehun Kim is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
FàdákàÀwòrán· 2020
HanKkeut Idánimọ̀ Àmì-òwò
by Jaehun Kim
Client: Visang
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Àwòrán Category
Verified Award Winner
Verify Award Status for #99386The Design
About HanKkeut Idánimọ̀ Àmì-òwò
HanKkeut jẹ́ idánimọ̀ àmì-òwò fún ọ̀wọ̀ àwọn ìwé-kíkà ilé-ẹ̀kọ́ ìjẹ́lẹ́ tí a ṣàgbékalẹ̀ nípasẹ̀ ìfọwọ́sowọ́pọ̀ láàárín àwọn akẹ́kọ̀ọ́ àti àwọn olùkọ́. Èròngbà àmì-òwò náà ni ìsopọ̀ gbogbo-nínú-ọ̀kan nínú ẹ̀kọ́kọ́ọ̀ẹ. Àwòrán ìbòrí ìwé náà lo ìlà-ìkọ̀wé tí a so pọ̀ tí ó ń jáde láti inú àwòrán idánimọ̀ àmì-òwò náà láti fi hàn ìmọ̀lára gígòkè. Ìlà-ìkọ̀wé kan náà ni a lò sí gbogbo àwọn ìwé HanKkeut láti ṣẹ̀dá ẹ̀yà àwòràn tí ó dọ́gba. A lo àwọn àwọ̀ tí ó gòbá, àwọn awọ̀-ojú tí a tẹ jáde àti àwọn àmì-arọ́mọ̀ holographic sórí àwọn ìbòrí náà. A fi àwọn àwọ̀ ìbòrí tí ó yàtọ̀ ṣàyàtọ̀ àwọn ìpele ọjọ́-orí ọ̀tọ̀ọ̀tọ̀.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
HanKkeut Idánimọ̀ Àmì-òwò jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé HanKkeut Idánimọ̀ Àmì-òwò yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. HanKkeut Idánimọ̀ Àmì-òwò jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Han-kkeut is a brand of grade school textbooks developed by the collaboration of students and teachers.
Under the brand objective of 'all-in-one connection in learning', HanKkeut strives to research concepts required for learning and provide guidance that connects students with their teachers.
Providing the best form of learning, the textbooks enable communication between teachers and students. - Dimensions & Packaging
- The dimension of HanKkeut is 220mm x 300mm x 10mm, 210mm x 297mm x 10mm and it is printed with harmless far-infrared ink.
Different age levels have different cover design colors of distinguishing. - Tags
- Learning Method, Brand Identity, all in one, connect, ascension
- Production Technology
- The vivid colors of HanKkeut brand are used to provide a strong yet simple design. The cover design of the brand book and textbooks make use of unique colors, embossed textures, and holographic stickers to effectively express the functions.
- Design Challenge
- In the process of developing a graphic motif to create a unique look for HanKkeut, the designers experienced many trials and errors. To represent the brand objective of “all-in-one connection in learning,” the brand identity uses connected strokes as a motif to complete a sense of ascension that expresses the brand value and customer benefits.
- Research
- Developed in 1998, HanKkeut achieved best practices in the education market through its bold challenges, becoming the leading brand in language arts and social studies study books for grade school students. The brand sold 10 million books in the shortest period in 2006, sold over 22 million books by 2013, and is a steady seller with more than 1 million sales annually. The innovation in the history of HanKkeut continues to this day.
- Inspiration
- The cover graphic symbolizes HanKkeut with a stroke emanating from the brand identity image to express a sense of ascension. This is implemented on all HanKkeut books to generate a unique visual feature.
The design emphasizes the 'completion' and 'book' concepts, concisely expressing the 'Finish the Subject with One Book' brand slogan.
The brand identity, slogan, and graphic images are used to expand the comprehensive series brand and establish an identity. - Project Duration
- HanKkeut project is conducted in Seoul, Korea. We have developed education brands from July 2019 to December 2019.
- Operation Flow
- HanKkeut is a brand that generates best practices by connecting students with teachers, achievements with better performance, and past with the present, all through trust.
- Team Members
- Creative Director : Hanna Park
Designer : Yunhee Lee
Designer : Kwangsoo Park
Designer : Soojin Myung
Designer : Sehee Lim
Designer : Hyojoo Park - Image Credits
- Visang Creative Design Lab, 2019
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