Bomapp Apẹrẹ Idanimọ Ami-Ọja by Taiyoon Lee is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IdẹÀwòrán· 2020
Bomapp Apẹrẹ Idanimọ Ami-Ọja
by Taiyoon Lee
Client: Bomapp
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Àwòrán Category
Verified Award Winner
Verify Award Status for #99409The Design
About Bomapp Apẹrẹ Idanimọ Ami-Ọja
Bomapp jẹ́ apẹrẹ idanimọ ami-ọja ti a ṣẹda fún ilé-iṣẹ́ tó ń ṣiṣẹ́ lórí ìmọ̀-ẹ̀rọ àdéhùn iṣeguranti. Orúkọ Bomapp so ọ̀rọ̀ boheom, tí í ṣe ọ̀rọ̀ Korea fún iṣeguranti, pọ̀ mọ́ ọ̀rọ̀ map. Àmì náà, àwọn àpẹrẹ motif àti gbogbo àpẹrẹ náà papọ̀ ń fi èrò ìgbámú hàn, èyí tí ó mú kí ìdánimọ̀ ami-ọja náà lágbára síi. Àwòkọ ọ̀rọ̀ náà ní lẹ́tà B, tí a yà láti fi ìwọ̀n golden ratio hàn. A lo geometry pípéye láti fi ìgbẹ́kẹ̀lé àti ọ̀jọ̀gbọ́n hàn, àwọn ìlànà pàtàkì ti iṣẹ́ iṣeguranti. Àmì náà máa ń farahàn ní àwọ̀ kan ṣoṣo, yálà buluu tàbí funfun, gẹ́gẹ́ bí ìran ẹ̀yìn ṣe rí.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Bomapp Apẹrẹ Idanimọ Ami-Ọja jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Bomapp Apẹrẹ Idanimọ Ami-Ọja yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Bomapp Apẹrẹ Idanimọ Ami-Ọja ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Bomapp brand name is a combination of “boheom(insurance in Korean language) and “map”.
Symbol, motif graphics, and overall design conveys the image of "embrace", further strengthening the brand's identity.
Bomapp’s logotype includes the letter “B”, which is meticulously designed to reflect golden ratio.
We used mathematically accurate design to convey the image of trust and professionalism, which are the core value of insurance industry. Also, the initial letter symbol “B” implicitly carries the brand’s essence. - Dimensions & Packaging
- The logo was designed in a combination with the Bomapp symbol, while being deployed in a single color of blue or white depending on the background. The symbol is used independently, while delivering the brand's identity through the combination with objets. The dimension of the basic form logo with a symbol was set out to be 7mm, with a minimum resolution of 72 dpi.
- Tags
- Bomapp , insurance, finance, branding
- Production Technology
- Bomapp has been delivering its services including B2C, B2B, and other lines of businesses to its users through APP, PC-web, and offline media channels. We visualized Bomapp's new value and experience for users in order to provide consistent brand experience in terms of brand communication.
- Design Challenge
- Intuitive representation of brand design with three keywords; simple, friendly, and smart. Making complex process easier to understand, while mitigating consumers' negative perception against insurance by maintaining kind tone and manner. To disperse the new design internally, we made guidelines for marketing, PR, and partnership department respectively to help them deliver the new design with consistency.
- Research
- Starting from the goal of tackling information asymmetry and achieving information accessibility, Bomapp aims to offer a BX that embraces each user's everyday experience. To that end, we provide new value and experience by getting closer to customer's daily life, explore uncharted service territories to rebuild consumer trust on insurance, and become a digital insurance platform of the future.
- Inspiration
- Bomapp is an insurtech startup that aims to provide solutions for information asymmetry of insurance market, which is causing consumer distrust and inconvenience.
By using Bomapp, a mobile distribution platform for insurance policy, people can easily purchase and check policies.
Bomapp's Easy Claim makes claiming much easier by reducing the entire process by half.
As a new player in the world's 7th largest insurance market, the message of trust, smart, innovation, and understanding along with - Project Duration
- 10.01.2019 - 09.04.2020 / Seoul, Korea
- Operation Flow
- Bomapp logo implies the brand's design concept and core value.
The symbol conveys the idea of embracing everyday life. Combined with the brand name "Bomapp", the symbol conveys Bomapp's brand image by using combined logo as means of communication. - Team Members
- Creative Director: Taiyoon Lee, BX Designer: Juhee Kim, Kyunghee Kim, CEO : JoonWoo Ryu, Vice-president : Okkyun Kim
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