Be Er Xiang Twelve Constellations Iṣẹ Akọkọ: Ìmúra Irugbin Sunflower by Sun Linlin and Zhou Jingkuan is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2020
Be Er Xiang Twelve Constellations Iṣẹ Akọkọ: Ìmúra Irugbin Sunflower
by Sun Linlin and Zhou Jingkuan
Client: Be Er Xiang
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #99436The Design
About Be Er Xiang Twelve Constellations Iṣẹ Akọkọ: Ìmúra Irugbin Sunflower
Ọ̀rọ̀ Ìwé: Be Er Xiang Twelve Constellations jẹ́ ìmúra irugbin sunflower tí a ṣe fún ọ̀tọ̀ọ̀tọ̀ búránì tuntun kan. A fi tinplate ṣe àpótí náà pẹ̀lú àpò ṣiṣu nínú rẹ̀, a sì ṣe àwòrán rẹ̀ pẹ̀lú ìtẹ̀wé àwọ̀ mẹ́rin. Ìmúra kọ̀ọ̀kan ní ìwọ̀n 100 milimita ní ìyí àti 150 milimita ní gíga. Àwọn àwòrán náà so àwọn àmi ìràwọ̀ méjìlá pẹ̀lú àwòrán sunflower pọ̀. A yan àkòrí àwọn àmi ìràwọ̀ nítorí pé ó jẹ́ ọ̀rọ̀ tí ọ̀dọ́ mọ̀ dáradára. Èròngbà náà ni láti fi ìrísí ọ̀tọ̀ọ̀tọ̀ fún búránì tuntun náà àti láti fa àwọn ọ̀dọ́ oníbàárà mọ́ra.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Be Er Xiang Twelve Constellations Iṣẹ Akọkọ: Ìmúra Irugbin Sunflower jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Be Er Xiang Twelve Constellations Iṣẹ Akọkọ: Ìmúra Irugbin Sunflower yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Be Er Xiang Twelve Constellations Iṣẹ Akọkọ: Ìmúra Irugbin Sunflower ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a sunflower seed packaging designed for the newly created brand BE ER XIANG. The illustration of the twelve constellations combined with sunflowers is special and makes the packaging attractive.
- Dimensions & Packaging
- Diameter: 100mm, height: 150mm
- Tags
- Twelve constellations, BE ER XIANG, packaging
- Production Technology
- Tinplate, plastic bag, four-color printing.
- Design Challenge
- Constellation is a topic often talked about by young people. How to integrate the culture of constellation into the design of packaging illustrations of sunflower seeds requires a clever combination.
- Research
- A package design that can attract consumers can better promote the sale of goods. Using unique illustrations to represent the twelve constellation elements that young consumers like, it can better make this newly created brand pay attention to and generate consumption for consumers.
- Inspiration
- In order to attract young consumers to pay attention to this new brand, the theme of packaging design is linked to the twelve constellations that young people like, and unique illustration elements are used to make the packaging look special, which can make young people have a desire to buy.
- Project Duration
- The project started in May 2019 in Shenzhen and finished in July 2010 in Shenzhen, and was Being sold in Inner Mongolia in January 2020.
- Team Members
- Creative Director: Zhou Jingkuan
Designer: Sun Linlin
Illustrator: Cai Dali - Image Credits
- Sun Linlin and Zhou Jingkuan, 2019
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