PepsiCo Design and Innovation 的作品 Fido Dido House by 7UP Free 体验式品牌装置

设计师 PepsiCo Design and Innovation 的作品 Fido Dido House by 7UP Free 体验式品牌装置荣获了极具声望的 2020 A' Design Award 铜奖，竞赛类别为活动与事件设计。

铜活动· 2020

Fido Dido House by 7UP Free 体验式品牌装置

设计师： PepsiCo Design and Innovation

客户: PepsiCo Design and Innovation

活动类别A' Design Award 铜奖获奖者

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验证 #100578 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

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设计作品

关于 Fido Dido House by 7UP Free 体验式品牌装置

Fido Dido House 是在伦敦柯芬园（Covent Garden）打造的为期两天的品牌装置。设计将 Fido Dido 这一角色黑白二维的世界转化为三维空间。访客穿行于各个主题区域，包括陈列标志性服饰的衣帽间，以及摆满 Fido Flakes 麦片的厨房储藏室。其他亮点还包括冰箱降温区、供人休憩的吊床、可互动的涂鸦墙、舒缓的音乐以及产品试吃体验。这一多感官场景邀请来宾放松身心，让品牌传播讯息生动呈现。

荣誉认可

关于A' Design Award 铜奖

Fido Dido House by 7UP Free 体验式品牌装置是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Fido Dido House by 7UP Free 体验式品牌装置将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Fido Dido House by 7UP Free 体验式品牌装置出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The team developed a 3D version of Fido’s 2D black and white world along with a multi sensory experience that brought people into an imagined world for Fido. The idea was to immerse visitors into Fido’s universe, inviting them to feel free to just be, bringing the campaign message to life. Every aspect of the space was carefully considered, from Fido’s closet of iconic outfits to the Fido Flakes in the kitchen pantry.
灵感: Celebrating the return of 90s icon Fido Dido, the King of Chill, the PepsiCo Design team partnered with 7UP Free to create the Fido Dido House in London’s Covent Garden. Inviting Londoners to chill like Fido, the two day installation came complete with a fridge cool down, hammock hang outs, an interactive artist doodle wall, soothing nap worthy music, and 7UP Free product sampling.

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