金 活动 · 2020
Game Fuel PRO-AM Consumer Experience 现场活动设计
by PepsiCo Design and Innovation
- A' Design Award 金奖 2020 in 活动
- CLIENT: PepsiCo Design and Innovation
- Estimated Number of Design Views: 104,928
- Verification code 764F29CB14 · Verify this award
Colors
About Game Fuel PRO-AM Consumer Experience 现场活动设计
Game Fuel PRO-AM 是为一个饮料品牌打造的现场游戏赛事,并面向居家观众进行直播。活动将职业电竞选手与明星嘉宾配对组队,展示全新的二对二对战模式,同时推出一款全新的饮料罐装产品。演播室场景以产品的核心色彩——红色与蓝色进行灯光设计,营造出强烈的戏剧张力,并将两支队伍清晰区分开来。醒目的字体设计与浓烈的色彩,赋予空间以现代感的游戏语汇诠释。整个场景在设计时充分考虑了直播画面中的呈现效果,确保在屏幕上清晰易读。
About the A' Design Award 金奖
Game Fuel PRO-AM Consumer Experience 现场活动设计是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Game Fuel PRO-AM Consumer Experience 现场活动设计将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Game Fuel PRO-AM Consumer Experience 现场活动设计激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。
Press Kit
- Unique Properties
- The design team conceptualized and worked on the build out for this live event. As a starting point, inspiration was drawn from the major leagues such as Call of Duty World League. It was important that the set translate well on screen to viewers at home. Red and blue, the core GAME FUEL product colors, were used to light the studio in a dramatic way, as well as differentiate the teams. The design of the space focused on a modern interpretation of gaming, leaning into bold typography and color.
- Inspiration
- The Mtn Dew AMP Game Fuel Celebrity PRO-AM was a pre-release exhibition pairing gaming professionals with celebrities to highlight the new 2v2 game mode in Call of Duty: Modern Warfare and give consumers a sneak peek at the new MTN DEW AMP GAME FUEL can. The activation, hosted as a P.R. event for the brand’s Call of Duty partnership, was broadcast live through Twitch to reach consumers directly.
