UltiSante Brand Identity 品牌形象识别 by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 A' Design Award 铜奖 in 平面、插画与视觉传达设计 Competition Category.
铜平面· 2020
UltiSante Brand Identity 品牌形象识别
Client: JBBC Branding Consultancy
A' Design Award 铜奖 Winner in 平面 Category
Verified Award Winner
Verify Award Status for #101047The Design
About UltiSante Brand Identity 品牌形象识别
UltiSante 是为一款基于长期临床研究的健康产品所打造的品牌形象。该identity 将科学创新与人文关怀融为一体。绿色与深灰相搭配,寓意创新精神与生命之光。绿色调从深灰色信封内部透出,呈现出产品的核心成分。金色细节增添了尊贵感,而渐变色则表达了迈向更佳健康状态的持续进程。该品牌形象应用于信封、灯光、墙面及产品目录等载体之上。
The Recognition
About the A' Design Award 铜奖
UltiSante Brand Identity 品牌形象识别是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计UltiSante Brand Identity 品牌形象识别将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。UltiSante Brand Identity 品牌形象识别出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- JBBC created the brand identity presenting the concept of scientific innovation and human care for the product with the key component found by Prof. Wang, according to his clinical research in cancer treatment field for 40 years. Prof. Wang believed the key component can improve the environment of human body and make self cure happen, leading all mankind to the ultimate health.
- Dimensions & Packaging
- Envelope: W230 x H120mm
Light: W400 x H560mm
Wall: W4500 x H2700mm
Catalog: W210 x H297mm - Tags
- Brand Identity, Human Health, Innovation, Caring for human being, UltiSante
- Production Technology
- At the moment brand identity items were received, the hint of warmth, hope and sincere invitation to better life were design to delivered. The green color with the contract to deep gray inferred to successful innovation and the light of life, which penetrated slightly from inside of the deep gray envelop, showing the key component of human ultimate health brought to people. Green color slightly differs from the color people used to see in the nature and the gold gave the hint about the prestige of life. The color gradient expressed the ongoing process toward the ultimate health. Multiple concept was mixed here like entrance and spread, rational and sensitivity, giving the contrast to gain more focus.
- Design Challenge
- Balance among feelings of human care, the nature and innovation
- Inspiration
- "By creating a new category in medical field, what we are bringing to people is hope and new concept toward ultimate health for all mankind. Our ultimate goal is to free people from medicine for chronic diseases and make our body capable of cure by itself. We hope more people can join us and have more contribution to this area" said by Prof. Wang, a high profile surgeon in cancer treatment in Taiwan.
- Project Duration
- The project started in May 2019 and finished in Oct 2019 in Taiwan.
- Operation Flow
- The message delivered here was the new concept and invitation to ultimate health. Feelings of care, warmth, innovation, uniqueness, and prestige were brought to users by brand identity items.
- Patents
- Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019.
- Team Members
- Director: Jiunguo Yu
Designer: Huiyu Zhuang - Image Credits
- Jblossom Branding Consultancy Co., Ltd
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