Daikure Brand Identity 海报 by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 A' Design Award 铜奖 in 广告、营销与传播设计 Competition Category.

铜广告· 2020

Daikure Brand Identity 海报

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

A' Design Award 铜奖 Winner in 广告 Category

12,920

Verified Award Winner

Verify Award Status for #101065

View at A' Design Award Press Release Award Badge

Colors

The Design

About Daikure Brand Identity 海报

Daikure品牌形象是为一家日本重工业制造企业创作的系列海报。海报中的模特均为该公司的真实员工。清澈而坚定的目光传递出专注精神与匠人品质。模特的姿态展现出从业者的豪迈气魄，面部神情则透露出丰富的经验积累与可靠感。明亮光线与深蓝色调之间的强烈对比，呼应了品牌所秉持的专业精神、对细节的执着以及匠心工艺等核心价值。整组影像旨在传达一种强劲而厚重的能量感。

The Recognition

About the A' Design Award 铜奖

Daikure Brand Identity 海报是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Daikure Brand Identity 海报将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Daikure Brand Identity 海报出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The posters expressed the craftsman attitude from Japanese culture and show Japanese heritage attitude, innovation for high technology and superb performance and amazing welding technique.
Tags: Daikure, Manufacturing, Poster, Japan, JBBC
Production Technology: The clear and steadfast eyes expressed the attitude of focus and craftsmanship, and posture of models expressed the breakthrough and boldness in profession. In addition, the facial expression showed the experience from old heritage regarded as trustworthy and depended. Contrast of the light arrangement and dark blue were in consistent with the brand values as professional, detail-oriented and craftsmanship. The picture was designed to reveal with strong and solid energy.
Design Challenge: One challenge was to take perfect shot with these two gentleman who were real staffs in Daikure but they did wonderful job. The other challenge was to show the craftsmanship and welding technique in the same design.
Research: Jbbc conducted many deep interviews with employees and clients of Daikure in Japan. The design concept was developed from the feedback from both parties.
Inspiration: "Though people may regard us as old school, for the past 60 years, this is the way we work, insisting in every detail and making every machinery product as the only handmade craft piece in the world. The attitude is in our blood as a Japanese and that's the reason why we can keep Daikure in the position as one of the world leading company in this category" said by Chief Officer of Operation in Daikure.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019
Image Credits: Jblossom Branding Consultancy Co., Ltd