Pop Pop 活动设计

设计师： Tist

客户: Tist

活动类别A' Design Award 铜奖获奖者

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关于 Pop Pop 活动设计

Pop Pop 是为韩国八家免税店打造的冬季主题活动设计。该项目将文化元素与零售空间相融合，为顾客带来超越购物本身的体验。以"圣诞老人村"为主题，将冬季、圣诞节与礼物串联在一起，唤起旅途中珍贵的美好时刻。人物、动物与树木的插画以交叠的线条相互连接，使画面如拼图一般可供解读。设计运用霓虹柔性灯带、亚克力与发泡板等材料，为纯白的建筑空间注入色彩与光影。

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关于A' Design Award 铜奖

Pop Pop 活动设计是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Pop Pop 活动设计将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Pop Pop 活动设计出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: It was a winter season project for the spatial experience design of Lotte Duty Free that combined cultural elements with retail space to deliver more than shopping experience. We suggested a story that reminds us of precious moments of travel with a seasonal space direction and product design for travel goods. The illustrations by Dutch artist Jordy Van Den Nieubdijk portrayed the winter in Santa Village. The illustrations represented the theme in an elaborate process like completing a picture with hundreds of puzzle pieces.
尺寸与包装: Neon-flex, Acrylic, Fomex / 8 Lotte Duty Free Shops in Korea
标签: Winter, Christmas, Jordy, Santa
生产技术: As all three-dimensional productions were linear, we grappled with how to express them. The neon-flex lights were designed to be attached or stand independently by using acrylic and fomex. We concentrated the technology on coloring the white architectural space with various colors and lights.
设计挑战: The biggest challenge was to reconstruct the illustrations to fit the different spaces and interior designs of the eight stores. On top of the specified form, we tested and applied everything we could change including materials, size and more.
研究: Duty Free retail stores have distinct characteristics for the tendency of customer visit compared to the normal retail stores. They tend to make visits targeting a certain period of time (after making a trip reservation) irregularly. Design VMD must consider the decoration of the space and the image of the season together. In addition, we tried spatial experience design, which combined cultural elements with space to deliver more than just shopping experience.
灵感: We paid attention that the special purpose of shopping space of Duty Free Shop is where people visit for travel. The motif of Santa Village was an item that could include meanings of the winter, Christmas in the winter, and gifts altogether. The illustration style of the artist in a way like a puzzle helped to express new images.
项目周期: Nov 2018 ~ Jan 2019, 8 Lotte Duty Free Shops in Korea
操作流程: The composition of images consisted of the characters holding gifts, animals and trees. However, the separating lines between the elements were connected or overlapped with each other and they provided a pleasure as if enjoying a puzzle. By recreating or separating various characters, a fresh and different joy was created at where the eyes of customers visiting the shop stayed. To ensure that customers who come to Duty Free Shops with the expectation of travel have greater expectation and enjoyment, the Duty Free Shop was designed to be another route to convey the travel experience.
团队成员: TIST, Client : Lotte Duty Free and Illustrator : Jordy Van Den Nieubdijk