Utobeera 水果啤酒包装

设计师： Jansword Zhu

客户: Jansword zhu

包装类别A' Design Award 铁奖获奖者

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关于 Utobeera 水果啤酒包装

Utobeera 是一款水果啤酒的包装设计。品牌名称 Utobeera 的灵感源自"Utopia(乌托邦)"一词,传递出平等、人权、多元、独特与爱的品牌价值观。设计以迷幻插画风格重新演绎了艺术史上四个广为人知的形象:雷内·马格利特笔下的礼帽男子、身着旗袍的女子、酒神巴克斯,以及中国的寿星。原作中的每一种水果都被替换为数字化的水果角色形象。整体设计融入赛博朋克文化元素,并运用了潘通专色与烫印工艺。

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关于A' Design Award 铁奖

Utobeera 水果啤酒包装是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Utobeera 水果啤酒包装将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Utobeera 水果啤酒包装因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: The name “Utobeera” was inspired by the word“Utopia”, which shows the value of the brand : equality, human rights, diverse, unique and love. Four famous figures in art history was applied and been turned into a tipsy illustration style “Psychedelic Art”. They are hat man by Rene Maggritte, a girl in Chinese dress, the god of alcohol Bacchus and The god of Longevity in China. Each fruit figure in original work has been replaced by an another digital style fruit figure to make it controversial.
尺寸与包装: 50mm*50mm*210mm
标签: Fruitbeer, Ale, Utopia, illustration, fruit, Cyberpunk, pop
生产技术: Pantone color used, foiled press
设计挑战: Concept of the illustration
研究: The trend research of Youngers.
灵感: The whole design has a strong hint on Cyber Punk Culture, which tends to attract cool young consumers and reflect the digital and incredible age.
项目周期: The project started in August 2019 and finished in February 2020 in Beijing, Shanghai, Handan
操作流程: The key frame proceeding illustrations.
专利: Copyrights belong to Utobeera and Jansword zhu.
团队成员: Art Director: Jansword Zhu
Designer: Sola Wang, Ma Deqiang
Illustrator: Jansword Zhu
Consultant: Li Qing
Account Manager: Jinn Liu
Photographer: Chenglong Zhang