Sierra Cantabria 葡萄酒酒标 by Estudio Maba is a highly esteemed winner of the very prestigious 2020 A' Design Award 银奖 in 包装设计 Competition Category.

银包装· 2020

Sierra Cantabria 葡萄酒酒标

by Estudio Maba

Client: Bodegas y viñedos Sierra Cantabria

A' Design Award 银奖 Winner in 包装 Category

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The Design

About Sierra Cantabria 葡萄酒酒标

Sierra Cantabria 是为一家西班牙传统酒庄旗下系列葡萄酒打造的酒标设计。该系列产品线丰富，因此各款酒标共享统一的视觉语言，同时在不同酒瓶之间保留细微差别。设计将该家族沿用150年的纹章符号与层次分明的字体元素相结合，形成的系统可为波尔多瓶型与勃艮第瓶型衍生出53种酒标组合。每款酒标均采用棉纸印刷，并辅以高浮雕压凸、烫印及局部上光工艺。设计意图在于呈现一个兼具经典与表现力的产品系列，并保持一致的品牌形象。

The Recognition

About the A' Design Award 银奖

Sierra Cantabria 葡萄酒酒标是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Sierra Cantabria 葡萄酒酒标将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Sierra Cantabria 葡萄酒酒标是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sierra Cantabria is an extensive family of wines from one of the most traditional wineries in Spain. The different variants that it has give rise to a very large family, whose branding is worked as a whole, but also retaining subtle differences between one of the bottles to give rise to a range full of elegance and expressiveness.
Dimensions & Packaging: Bordeaux and Burgundy Bottles
Tags: Wine, design, bottle, label, brand
Production Technology: Cotton paper label with high relief, stamping and varnish strokes.
Design Challenge: The exercise on all bottle variants, starting from a few elements has been the most complex part of the project, to maintain consistency in the whole and also the point of differentiation between the range.
Research: A joint work between the management of the company, winemakers of great tradition and the creative team to achieve the most appropriate tone that the brand represents in a powerful and consistent way.
Inspiration: The heraldic symbols of the family that have accompanied the brand for 150 years and a rigorous wine tradition give rise to a classic label but full of content and nuances. The brand must be perceived emphatically, monopolizing the label full of typographic contrasts.
Project Duration: January to September 2019
Operation Flow: The most interesting part of the project is that the family gives a total of 53 combinations of labels, which, together with a series of elements, highlight the brand image in a strong and nuanced way. A renovated classic and full of exquisiteness.
Patents: Bodegas y Viñedos Sierra Cantabria
Team Members: Strategy Direction: Beatriz Suarez
Creative direction and design: Miguel angel del Baño
Image Credits: Estudio Maba