Rare Proportions 海报系列 by Pedro Panetto is a highly esteemed winner of the very prestigious 2020 A' Design Award 银奖 in 平面、插画与视觉传达设计 Competition Category.
银平面· 2020
Rare Proportions 海报系列
Client: Pedro Panetto
A' Design Award 银奖 Winner in 平面 Category
Verified Award Winner
Verify Award Status for #102571The Design
About Rare Proportions 海报系列
《稀有比例》是一系列以巴西自然为主题的海报。每张海报都运用了黄金比例——一种在自然界中普遍存在的1.618比例关系——来构建版面参考线、视觉层次与插画元素。动物形象均以同一比例为基础的几何结构绘制而成。色彩则映射出巴西动植物群的多样性。整个系列遵循统一的概念脉络，同时每张海报又各具独特的表现力。该系列创作于巴西，旨在展现自然的稀有与美丽，并倡导对其加以保护。
The Recognition
About the A' Design Award 银奖
Rare Proportions 海报系列是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Rare Proportions 海报系列将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Rare Proportions 海报系列是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Sequence of posters, with the objective of exposing the beauty of the Proportions of Brazilian nature. All posters explore the Golden Ratio found in nature and express this geometry in the animals in the posters. Nature around the world suffers dangers, the intention of the posters is to show their rarity, diversity and beauty.
- Dimensions & Packaging
- All posters use the same proportions system, faithfully based on 1.618 ...
- Tags
- Golden Ratio, Poster, Nature, Animals, Brasil, ecology, biodiversity,
- Production Technology
- Each poster was created at its own pace, all following the same conceptual line, but with different expressions. All parts use a mathematically guaranteed Golden Ratio system.
- Design Challenge
- The biggest challenge of the project was how to express the beauty of the Brazilian fauna and flora.
- Inspiration
- The inspiration for this project comes from the desire to express the beauty of Brazilian nature, to show its rarity. Its concept of value is expressed through the use of the gold number, a proportion that is naturally beautiful and found in nature. Their colors also bring the diversity inspiration of this project. We are talking about rare proportions, which need to be preserved.
- Project Duration
- The posters were created in Brazil, the design of the projects took place between 08/19 to 11/19.
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