Ecological Journey Gift Box 蜂蜜 by Pufine Advertising Ltd.Co.

Ecological Journey Gift Box 蜂蜜 by Pufine Advertising Ltd.Co. is a highly esteemed winner of the very prestigious 2020 A' Design Award 银奖 in 包装设计 Competition Category.

银包装· 2020

Ecological Journey Gift Box 蜂蜜

by Pufine Advertising Ltd.Co.

Client: Wuhan Little Bee Food Co., Ltd.

A' Design Award 银奖 Winner in 包装 Category

72,191

Verified Award Winner

Verify Award Status for #103183

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ecological Journey Gift Box 蜂蜜

蜂蜜礼品盒的设计灵感来自神农架的“生态之旅”，野生植物丰富，自然生态环境良好。保护当地的生态环境是设计的创意主题。设计采用中国传统的剪纸艺术和皮影戏来展示当地的自然生态和五种稀有和濒危的一级保护动物。包装材料上使用了粗糙的草皮和木纸，代表了自然与环保的概念。外盒可以用作精美的储物盒，以备重复使用。

The Recognition

About the A' Design Award 银奖

Ecological Journey Gift Box 蜂蜜是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Ecological Journey Gift Box 蜂蜜将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Ecological Journey Gift Box 蜂蜜是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We use the traditional Chinese folk art form paper-cut to show the local natural ecology of the guardian,the most rare and endangered five first-class protected animals.We hope to sell not only honey,but also the local culture and natural environment.With the development of material civilization,natural resources are being destroyed and traditional folk culture is dying out.We also hope to awaken human beings to protect nature and culture so as to possess the most precious gifts.Highlight the cultural theme of ecological and environmental protection.
Dimensions & Packaging: Length:300mm, width:220mm, height:80mm
Tags: Gift box, package, honey, nature, shennongjia, paper-cut, animal, culture
Production Technology: As for packaging materials,we use a slightly rough texture of the original ring of wood paper,and it is consistent with the original ecological product characteristics, natural environmental characteristics.
Design Challenge: Because it is limited edition, the production process of packaging without affecting the quality of the premise, using laser engraving to show the details of packaging, packaging production is a challenge and test.
Research: We hope to distinguish from ordinary honey products and use the five most precious first-level protected animals in shennongjia as visual elements to reflect local natural culture and become guardians of local cultural and natural resources.For paper material selection,the paper is looking for the disappearing folk traditional paper-cutting, reflect on the protection of natural ecology and cultural heritage, reflect the product's most natural,ecological,honest cultural characteristics.
Inspiration: As the rare honey from the world's best-preserved shennongjia natural ecological reserve, it is inspired by a natural "Ecological Journey". Bees are the "nature guide" of this tour, leading us to appreciate and feel the local culture and natural scenery, highlighting the theme of caring for our homeland.
Project Duration: Completed in 2019, participated in the Wuhan International Design Biennial, and won the gold prize of "Hubei Geographical Indication Product Contest"
Operation Flow: This packaging design not only reflects the scarcity of products, but also as a local geographical identification products, with a high collection and gift value. Communicate and interact with vivid display. And after enjoying delicious food, the outer box can be used as an exquisite storage box, and the glass jar can store small objects for reuse.
Team Members: Designer: xiang shasha
Creative Director: Zhang Yanhui
Customer Service Director: Zhou Xiaoli
illustration: Tong Meng