设计师 Fanny De Bray 的作品 Hmp 视觉识别系统 荣获了极具声望的 2021 A' Design Award 铁奖，竞赛类别为平面、插画与视觉传达设计。
铁平面· 2021
Hmp 视觉识别系统
设计师： Fanny De Bray
客户: Made for you
平面类别A' Design Award 铁奖获奖者
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已验证的获奖者
验证 #109853 的获奖状态设计作品
关于 Hmp 视觉识别系统
HMP是为一家机械工程集团打造的视觉识别系统。该标志凸显了企业的实力,并使其品牌传播更加清晰明确。字母的构成方式与集团在其零部件上打标的方式如出一辙。背景中的草图与技术图纸,呼应了HMP所提供的全方位支持。每一个专业领域都以一个图标和一种特定色彩加以标识,这些元素均与客户共同商定,用以诠释不同的服务内容。该识别系统适用于数字与印刷媒介,包括名片、信纸和文件夹等。
荣誉认可
关于A' Design Award 铁奖
Hmp 视觉识别系统是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Hmp 视觉识别系统将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Hmp 视觉识别系统因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。
设计幕后
媒体资料包
由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- The HMP Group logo is created to underline the strength of the company. And the letters are created in the same way the group stamps it on their pieces. In the background, sketches and schemes evoke the global accompaniment that HMP represents. Each expertise is symbolized by pictogram as well as a specific color, chosen with the client to better understand and highlight their different services.
- 尺寸与包装
- Business card: 85 X 55 mm
Letterhead paper: A4
Folder: 220 x 110mm - 标签
- mechanical, graphic design, paris, industrial,
- 生产技术
- Logo
Business card
Letterhead paper
Folder - 设计挑战
- How to modernize and make more human an industrial universe.
- 研究
- Several researches have been conducted to create this design:
The new identity puts the group’s technological knowledge forward, and is completed by picture showing the teams exercising their functions for a good balance between quality of the machinery and human craftsmanship.
Brand platform with the company direction: What is the mission? What are the USP? Who is the target?
Moodboard of images and emotions that need to be associated with the brand, with the company direction. - 灵感
- The graphics are directly inspired by the mechanical universe of the company. The aim is to create emotion in the very specific domain, as it was a priority to ease the clientele. M4U challenged themselves to reach the perfect combination between visual identity that is technical and a more human approach.
- 项目周期
- The project started in January 2019 and finished in September 2019.
- 操作流程
- This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
- 专利
- Copyright Made for you
- 团队成员
- Creative Director: Fanny de Bray
Graphic Designer: Anna Cesa
Web Developer: Damien Virot
Brand Strategist: Amandine Lantelme - 图片版权
- Photographer: Maxime Huriez
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