设计师 Fanny De Bray 的作品 La Pause Parisienne 视觉识别系统 荣获了极具声望的 2021 A' Design Award 铁奖，竞赛类别为平面、插画与视觉传达设计。
铁平面· 2021
La Pause Parisienne 视觉识别系统
设计师： Fanny De Bray
客户: Made for you
平面类别A' Design Award 铁奖获奖者
已验证的获奖者
验证 #109854 的获奖状态设计作品
关于 La Pause Parisienne 视觉识别系统
La Pause Parisienne 是为巴黎一处水上漂浮活动空间打造的视觉识别系统。名称中的字母以树叶形态构成，衬线字体搭配曲线化的叶片造型，赋予其优雅而柔和的气质。字母 U 既可解读为暂停符号，又形成词语中的一处留白空间，四周由叶片环绕如冠。绿植与植物意象环绕标志，强化了自然的存在感。该识别系统与这处占地460平方米、经翻新改造的场地的花艺装饰相呼应，此空间昼夜承办各类会议与活动。
荣誉认可
关于A' Design Award 铁奖
La Pause Parisienne 视觉识别系统是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计La Pause Parisienne 视觉识别系统将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。La Pause Parisienne 视觉识别系统因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。
设计幕后
媒体资料包
由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- The letters are designed in the form of tree leaves. The U is a symbol of taking a break as well as an empty space within the letters. It is also used as a symbol that offers meaning and is surrounded by a crown of leaves. To reinforce the presence of nature, the logo is surrounded by greenery and images of plants.
- 尺寸与包装
- Menu: 210 mm x 297 mm
- 标签
- nature, leaves, pause, restaurant, graphic design
- 生产技术
- Menu
- 设计挑战
- The change of name of the restaurant and the creation of a graphic universe adapted to an existing floral decoration.
- 研究
- It was necessary to be inspired by nature and elements present on the lean to achieve this new identity. Renovated in 2019, the former restaurant Le Quai leaves in its place a 460 m2 space for meetings and events and strives to create a breath of fresh air to event coordinators. Redesigned as a green oasis in the heart of Paris, the floating event space creates a nature-like atmosphere during all four seasons and is available during the day as well as at night.
- 灵感
- The logo is inspired both by nature and by the idea of taking a break. The U of the name is directly inspired by the pause symbol.
- 项目周期
- The project started in April 2019 and finished in June 2019.
- 操作流程
- It was important that the graphic universe represented the already existing decoration of the barge in order to offer a complete experience of escape for the customer.
- 专利
- Copyright Made for you
- 团队成员
- Creative Director: Fanny de Bray
Graphic Designer: Anna Cesa - 图片版权
- Illustrator: Anna Cesa
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